With days passing by technologies have progressed and with it businesses across industries have also transformed a lot. Considering the current competitive business scenario, companies are looking for new ways through which they can improve their marketing strategies and enhance customer loyalty. To stand out amidst fierce competition, businesses worldwide are extensively adopting the practice of gamification trends to enhance their brand value, targeting new prospects and retaining the existing customer base. This will not only be effective for generating increased revenues but will also facilitate in strengthening customer loyalty.
This post will mainly focus on gamification for loyalty programs so that the customers can be made satisfied and engaged towards your offerings. So before getting into the details let us first understand what gamification stands for.
What is Gamification
Gamification implies the technique of adding game mechanics within a non-game environment or a business website so that the user participation increases and can result in increased sales. The main motive of gamification is to ensure better engagement among partners, employees and consumers for improved interaction and collaboration.
Few gamification benefits at a glance
- A sense of progress for the target audience
- Creating brand awareness and product utilities among the consumers
- Improves productivity and enhances creativity and focus to deal with challenges
- A fun and interactive environment for the users with long term association.
How Gamified Loyalty Programs can be Beneficial
Well to stay competitive you need to focus on two things – consistent customers and increased revenue generation. Using gamification techniques you can actually create an environment to innovate your communication/interaction with the existing customers so that they can be engaged to explore your offerings. For example gamification in loyalty programs can bring in interactive twists to your marketing tactics so that you can stand out in serving your consumers with satisfaction.
Given below are some of the ways in this direction
Discovering your Goals : The very first thing that you need to figure out is what you wish to achieve. The main motive behind applying the gamification techniques should be directly associated with your brand’s services and products. In other words, it is a means to retain your customers by attracting them with gifts and entertainment. For example your customers can collect points through reward games which can be used for earning free tickets or massive discounts. Based on the nature and scope of your business you need to devise appropriate strategies so that the desired aims and objectives can be met with ease and efficiency.
Recognize your Users for Intense Participation : With a relevant gamification app, you can recognize your participants in two ways. First of all those with high scores should be targeted for better engagement. Secondly constant updates with their scores can also make them motivated. You can remind them that they are close to the next level of rewards to ensure continuous playing.
Integrating with Social Media Platforms : You can integrate your loyalty programs with social networking sites. This will inculcate a competitive nature among the participants. This can be encouraging for many gamers to score maximum points in the game. Customers using the advantage of social media integration can invite friends or other players to generate more participation.
As an app development company how can we boost your business with gamification based loyalty programs
We have worked on a couple of gamification based projects where we have delivered tailor-made solutions with respect to increase in sales, user retention, revenue generation and lots more. In addition to this we have also provided businesses with suitable options using which the customers can freely utilise the points without any investments. This apart, by applying the concept of gamification we have enabled businesses to generate a revenue stream where partner companies will be motivated to pay for showcasing their products to millions.
By utilising our expertise we have been successful in bringing millions of unique users and repeat visits 3 to 4 times.
Hope we have made it relevant and understandable about how gamification can be used as a strong tool for your business growth and development with respect to customer retention, satisfaction or loyalty. If these aspects can be taken care of well then there will be ample opportunities to increase sales and profits for your business escalation.
Conclusion : So if you have any plans of implementing this strategy into your business process get in touch with us for personalised assistance and solutions. Do not wait more but get ready to experience the prospects of gamification in your business process as competition is increasing and you have limited time to prove your mettle.