Innovation in the game industry is gaining traction with the advancement in technologies. This is empowering developers to remarkably optimize end-user experience and boost revenue generation pretty smoothly.
It is projected that in 2027 the global revenue generation from the online game industry will surpass the estimated mark of $32.56 billion (Source: Statista).
But to stand out in the intense competition and achieve the desired results, you should communicate with a leading game development company. It will help you to utilize trending game ideas to grow your business quite successfully.
Besides, receiving professional assistance will also assist you to make the best use of an extremely popular genre like the hyper-causal game to boost revenue very easily.
In this post, we will proceed with:
What are Hyper Casual Games?
These are easy-to-play games that allow users to obtain surplus pleasure quite consistently. What makes these games quite impressive is the integration of an intuitive UI/UX design with simple instructions and rules that always enable users of all ages to naturally engage with characters, objects, and backgrounds. When playing these games, you just have to concentrate on a specific direction to overcome obstacles and earn points with rewards.
According to the report of Business Research Insights, the global market value of hyper casual gaming is projected to witness a robust growth figure of $24.7 billion in 2027 which will be resulted in a massive leap from the previously estimated market value of $15.6 billion in 2021.
As these games are becoming very demanding with time, it will be fruitful to communicate with a reputed hyper casual game development company. This will help you to flourish your business in this profitable gaming segment with proper guidance and advice.
What is the Hyper Casual Game Mechanics?
When creating immersive hyper-casual games, you should work on two major elements, i.e., simplicity and entertainment, as that will tempt users to spend long hours. Besides, you should also introduce some variations in core mechanics at every level that will keep users refreshed all the time.
Right now, hyper casual games serve users with prominent gaming mechanics like:
- Rise and fall
Based on your game storyline, levels, characters, etc. choosing the ideal mechanics will be quite useful. For receiving active guidance and suggestions, communicating with an experienced hyper casual game development company will help you to get the best results quite effortlessly.
Why Should You Invest in Hyper Casual Games?
Despite the arrival of next-gen gaming platforms like Axie Infinity, Decentraland, Gods Unchained, etc. the craze to play hyper casual games is gaining a constant prominence. At the moment, the player base of hyper casual gaming is above 650 million (Source: Infront).
So, observing this notable growth in the audience, every game development company is displaying enthusiasm to invest in this segment. It will ultimately help them to witness dividends such as:
1. Maximum Audience Reach
The simplicity and repeatability of hyper casual games make them immensely popular with a huge population segment across the world. As these are free-to-play games, the scope of witnessing maximum end-user engagement will always continue to rise.
When commenting on the growing audience segments of these games, Thomas Schöneich, the Media and Communications Director of EHF (European Handball Federation), said “We saw the hyper casual game as one possibility to reach out to new fans and in a very casual way,”.
Besides, to make your hyper casual games quite appealing to a vast user group, consulting industry experts is very important. It will help you to uplift the quality of your mobile game development services when creating these games to receive the user’s appreciation and attention.
2. Simple to Develop
When building a hyper casual game, the development cycle is not usually very lengthy and complex. As these games are based on simplicity and minimalism, deploying a small team is enough to execute the assigned projects on time.
3. Surplus Earning Scopes
When it comes to making free gaming platforms, choosing the genre of hyper casuals will be quite helpful due to its ever-increasing audience segment. This will help you to utilize plenty of money-making options to witness surplus revenue growth quite conveniently.
4. High Growth Prospects
According to the Verified Market Research report, the exponential growth of the hyper casual game market is largely due to the vast global demand. The report also mentions that in 2029, the average annual spending on this promising gaming segment will cross the mark of $23.3 billion.
Currently, many enterprises have increased their spending on building hyper casual games that will cater to the distinct tastes and choices of a vast gaming population. As the future of this gaming segment is emerging quite bright, you should deploy the best mobile game development services to stand out in the market competition within a very short time.
What are the Steps to Develop a Hyper Casual Game?
When creating a hyper causal game to engage your target audience successfully, you do have to concentrate on certain steps that will help you to attain a favourable result. Let’s have a look at these stages below:
1. Determine Your Target Audience
As hyper casual games comprise various types like sports, puzzles, platforms, arcades, etc. you have to first spot the ideal user base. The best approach to proceed is proper segmentation based on age, gender, gaming habits, etc.
This will help to track the most sought-after audience group and eventually let you proceed to develop the ideal games
2. Study Competitors
Want to invest in hyper casual games?
Besides, observing the latest industry trends, you also have to monitor how your competitors are witnessing success in this competitive game segment.
In other words, you have to find out how they have kept their user base engaged and generated revenue. Conducting such an evaluation will guide you to utilize the ideal mobile game development services to attain a favorable outcome.
3. Focus on Simplicity
When building a hyper casual, you have to concentrate on crafting a smooth and easy-to-navigate UI. It will help to ensure the massive involvement of end-users with the game story, background, characters, etc. throughout the year.
When integrating levels in a hyper casual game, it is better to avoid adding extreme challenges as that may prevent the smooth progress of players. You just have to serve users with a simple gameplay experience and mechanics at every level to bind their attention for a long.
4. Test Your Game
When you have completed the development phase, it is time to test the performance of your hyper casual game on different platforms. It will be useful to share the newly developed game with your selected beta users as early as possible.
This will help you to receive the ground-level feedback properly which is essential to bring modifications or changes in the game quality to impress users.
5. Launch and Maintain
When you have released the hyper casual game, your task does not end at all. You always have to work on launching new features and updates that will attract users to devote maximum time to your hype casual game platform.
What are the Popular Monetization Strategies in Hyper Casual Games?
Hyper casual games always provide you with sufficient options to generate revenue with time. It is time to discuss some profitable revenue generation models that will help your business to grow.
1. In-App Purchases
This is an extremely popular business model that helps you to make money by allowing players to purchase various assets from your hyper-casual game app. At the moment, this business model is witnessing massive global user spending of above $380 billion.
Introducing this business model will not just help you to grow revenue smoothly but will also assist your target users to acquire assets like weapons, health kits, etc. to play the game impressively.
It is also a result-driven model that enables game companies to make money by letting businesses utilize their game apps to run advertisements. This option also helps your games to obtain surplus publicity across a huge user domain.
In hyper casual games, advertisements that will help you to witness revenue jump include:
- Interstitial Ads
These ads are usually displayed when a gamer completes a level and is waiting to proceed to the next level. In between each gaming level, exhibiting such ads will help you to make money.
- Banner Ads
Such advertisements usually occupy a limited screen space without disturbing the gaming experience of users. Inserting these ads in the background of a game will help you to earn money without annoying players.
- Reward Ads
This kind of advertisement will tempt users to deeply engage with your hyper casual game app. Using this advertisement, players will receive benefits like replaying the same level, obtaining a second life for characters, etc. As users often spend much time on these rewarding ads, it will subsequently help to grow your revenue as well.
Why Choose Us for Hyper Casual Development?
When it comes to building hyper casual games, Red Apple Technologies always serves you quite impressively. We are proficient in offering top-notch hyper casual game development solutions based on your distinct requirements. We often utilize leading-edge technological resources that will bring life to your unique hyper casual game ideas quite amazingly.
Our end-to-end hyper casual game development cycle covers activities like conceptualization, development, testing, marketing, and release with timely support and maintenance. Our professionals are always ready to serve the ideal result by accommodating your unique creative thoughts at every stage of development. You will be always kept in the loop to maintain transparency and feedback when deploying new features or functionalities in the hyper causal game app.
Want to discuss your requirements with us? Feel free to communicate with our enterprising minds to get the best possible mobile game development services on time.
What are the latest trends in hyper casual games??
Answer: Trends that have the potential to make hyper casual games more engaging and exciting involve the deployment of Artificial Intelligence, Machine Learning, Augmented Reality, Virtual Reality, IoT, etc.
What are the best engines for hyper casual games development?
Answer: Currently, development platforms that are considered best to create hyper casual games include Unity, Cocos-2D, Unreal, GameMaker Studio 2, etc.
What are the different ways to generate revenue in hyper casual games?
Answer: Hyper Causal games let you generate revenue by utilizing popular business models like in-app purchases, advertisements, subscriptions, etc.
What is the Hyper Casual Game Development Cost?
Answer: It is very difficult to specify the exact budget without evaluating the scope of your hyper casual game development project. At the same time, it also involves other factors like level integrations, development tools, team size, etc. based on the project requirements.