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How Do Free-to-Play Games Earn Revenue Easily?

by Kaushik Dey / Friday, 17 March 2023 / Published in Game Development, Mobile Game Development
How Do Free-to-Play Games Earn Revenue

The game industry is emerging as a huge source of revenue generation across the world. It is helping enterprises to witness outstanding business growth and dividends with the proper utilization of cutting-edge technologies and tools to achieve satisfactory results.

At the moment, online game revenue has exceeded the mark of $26.14 billion. By 2027, the global revenue from online gaming is projected to reach the mark of $32.56 billion.
(Source: Statista).

No doubt, it is a very brilliant prospect that you should make the best use of with the help of a leading mobile game development company in the USA to make money. It will subsequently help you to track the demanding game app ideas to grow revenue quite conveniently.

According to the Play Today report, the gaming population in the United States will reach the mark of 181.3 million in 2025. Hence, to engage this growing audience base successfully, introducing free mobile gaming applications will be a good option. It will eventually help your business to earn profits within a very short time.

In the previous post, our discussion topic was about monetizing and publishing games.

Now!

This post will guide you:

How Do Free-to-Play Games Help you to Make Money?

Free-to-Play games do provide surplus opportunities to make money. This is tempting enterprises to invest in this gaming segment with the scope to earn surplus profits. Hence, they are seeking the assistance of leading gaming companies in California and other parts of the United States. It is eventually helping them to properly utilize the popular monetization options such as:

1. In-App Purchases

It is an extremely popular revenue-oriented model that allows users to buy characters, skins, weapons, health kits, power boosters, virtual coins, and other online items. This monetization option assists them to overcome hurdles at every level of a game quite smoothly.

When utilizing this model, you have to make sure that users are impressed with the story, characters, backgrounds, etc. of your free gaming application.

It will eventually tempt them to vehemently engage with your game application by purchasing in-game assets from your platform to attain surplus entertainment.

2. Advertisements

This monetization strategy is helping various game development companies in New York to make surplus money. It is projected that in 2030, revenue generation from online gaming will reach the mark of $17.6 billion ( Source: Allied Market Research). Hence, you must utilize this business model properly to achieve a satisfactory outcome.

There are various categories of in-game advertisements that have the potential to boost the revenue and reach of your free gaming applications:

  • Sponsorship Advertisements

The objective of such advertisements is to enhance the visibility of logos and posters of popular brands. These advertisement items usually are attached to the background of your game application without disturbing the end-user experience.

  • Incentivized Advertisements

These ads allow users to receive benefits like obtaining a second chance or acquiring new items like weapons, health kits, etc. to successfully overcome a challenging level in a game to earn points.

You should serve such advertisements to users when they reach the tough levels in a game application. It will eventually enable you to retain a vast player base quite smoothly to make huge profits.

  • Interstitial Advertisements

These advertisements are usually served to users when they complete a game level and proceed to the next stage. Hence, it never distracts them during gaming.

But to make the best use of such advertisements, consulting leading game development companies in New York will help you to proceed smoothly.

  • Display Advertisements

These advertisements are mainly appeared as popups and usually occupy limited screen space. Hence, these ads never affect the gaming experience of users.

3. Subscription

It is an extremely profitable revenue earning model. It is estimated that by 2027, the revenue generation from subscription-based gaming will reach the mark of $14.71 billion (Source Mordor Intelligence).

Hence, to make the best use of this money earning model, you have to serve your players with free gaming applications but with limited accessibility.

This will automatically attract your target users to invest in the yearly, monthly, or quarterly subscription plans of your free gaming applications with the aim to obtain uninterrupted pleasure and entertainment throughout the year.

Moreover, it will allow them to unlock new levels of your free games and serve them with facilities like acquiring power boosters, health kits, advanced weapons, gift boxes, etc. to complete challenging levels or solve puzzles in every game story quite successfully.

How to Choose the Best Game Monetization Options for your Free-to-Play Games?

1. Game Genre

As there are multiple types of online games, using the same monetization model may not serve you with the desired outcome. Hence, you should adopt unique monetization strategies depending on your game type.

If you are confused in this regard, consulting with leading gaming companies in California will provide you with the right guidance. It helps you to make make money from your free games quite smoothly.

2. Study Competitors

When you are unable to decide which monetization option will boost revenue regeneration, studying competitors will be quite helpful. It will let you gain insights regarding their successful monetization strategies that you may implement after publishing your free game apps.

3. Select Your Target Audience

When conceptualizing a free game app, you must also choose your target audience segments in advance. It will not only enable you to build the ideal game app but will also let you utilize the ideal money-making strategies to generate revenue for your business quite smoothly.

It will be worth consulting professional game developers in Texas. This will allow you to proceed accurately to implement the best revenue model to earn money from free gaming apps.

How Do We Help You to Make Money from Free-to-Play Game Apps?

At Red Apple Technologies, our main objective is to turn your creative ideas into highly successful gaming applications blending quality and perfection. This is what we have been performing for over a decade. We are successfully implementing your unique visions and distinct requirements exactly the way you want. It is the reason that we have amazingly executed 500+ projects on time with the support of 150+ talented, hard-working, and committed professionals. We have helped enterprises ranging from Fortune 500 to SMEs, using cutting-edge resources, to develop captivating free gaming applications of various types. At the same time, we have also guided them to make money by utilizing the ideal game monetization strategies.

As a leading tech-based organization in the United States, we have also served clients impressively with robust customized solutions in segments like app development, art& design, e-commerce solutions, web development, etc. Our professionals constantly observe the latest industry trends to serve you with next-gen solutions using technologies like Blockchain, NFTs, IoT, etc. Besides, they always keep you in the loop throughout the entire development process to ensure better results with your approval quite smoothly. Do you want us to execute your game development projects? Feel free to connect with our representatives anytime.

To Have A Better Understanding On This Let us Answer The Following Questions.

What are Free-to-Play Games?

Answer: These are free mobile gaming apps that users often download from platforms like Google Play store, App Store of iOS, etc. without spending money. As such, these game applications are quite demanding. To create such gaming applications, you should contact our Texas game developers now.

Is Free-to-play Profitable?

Answer: Yes! Indeed

Presently, the global market value of the Free-to-Play segment has crossed the mark of $88 billion (Source: Tech Crunch). The projection clearly indicates the rising popularity and craze of such gaming applications with time.

How Do Free Mobile Games Earn Money?

Answer:There are plenty of monetization options like in-app purchases, subscriptions, advertisements, etc. to generate revenue from free mobile games. But to establish your presence in this profitable segment, you must obtain the best game development services in the USA.

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