To keep pace with the rapid progress in mobile marketing, businesses across industries are also adopting mobile technologies fast. To stay connected with the mobile users, businesses need to stay ahead in the ongoing competition. From this post you will get to know how impactful the mobile marketing trends can be in 2021.
Take a look below at the popular mobile marketing trends in 2021 for a thorough understanding.
Conversational Chatbots : There has been a rising trend in the use of conversational chatbots. By chatbots we mean those softwares which reply to customer queries that mimic human communication via the combination of AI and pre-programmed scripts. For example with chatbots you can conduct surveys, cancel and make reservations, answer questions, place orders and lots more. To explore your customers better, chatbots can also facilitate you in increasing engagement and creating future marketing scope. Using suitable conversational chatbots you can provide service 24×7 to ensure customer satisfaction and loyalty. This can definitely reduce your requirement for support staff along with saving precious time and money.
User Generated Content : This is regarded as one of the influential forms of marketing. As this content is related to your brand, all the relevant texts, videos, images, and audio are created and posted by the users online. In case of influencer marketing, the users are usually paid by the marketers whereas for user generated content the main focus is on trust based on real life, opinions and unpaid experience. If done rightly UGC can boost your sales and can enhance your brand value with respect to the targeted products and services.
Some of the popular examples of user generated content are-
- Social media posts on Facebook, Youtube, Instagram etc
- Blog writing
- Customer reviews on Yelp, Reddit and other forums
Mobile Commerce Growth : There has been an exponential growth in the scale of mobile commerce in recent times. Extensive use of tablets and mobile phones has enabled m-commerce to have a larger share towards internet marketing. A reputed digital marketing company can be consulted in this regard to ensure the desired growth for making the targeted customers loyal and satisfied. Market reports have suggested that by 2021, the mobile sales are anticipated to experience an increase of 22.3 percent reaching a value of 3.56 trillion dollars.
AR/VR : Both augmented and virtual reality are immersive technologies that have helped various businesses to gain prominence online. Right from assessing the changes in the buying behavior to displaying specific products and services, from providing engaging opinions and feedback to imparting the required training, AR and VR are capable of meeting all with utmost ease and efficiency.
With suitable AR and VR apps you can engage your customers by providing customized offerings as per their tastes and preferences. This can definitely make them loyal and satisfied for long. In fact to stand out in the current competition, these immersive technologies can improve the quality of work life to create trending deliverables. Features like virtual trials can enable the prospective buyers to experience their preferred items even from the comfort zone of their homes. This can help you as a customer to make your final purchase worthy.
Voice Search : Have you ever thought of optimizing your business for voice search? Here also market reports have suggested that by 2021 voice search will see an increase by 9.7 percent to reach an user base of 122.7 million. Virtual assistants like Google and Siri help the mobile users to meet their requirements using voice search. By incorporating voice search in your marketing plan, you can capture speakers’ conversational style over typists’ abbreviated style.
Role of Red Apple Technologies in This Regard
As a game development company we believe in keeping pace with the trending practices that can turn dreams into reality. Using interactive technologies like AR and VR our games have not only engaged the players but have also enabled them to crave for more. With cross platform tools like Unity we have come up with diverse games built on AR and VR to meet the aspirations of the gaming enthusiasts across the globe.
Also being recognized as an app development company we emphasize on user generated content to create and sustain interest among our clients from all corners of the world. In today’s fast paced world appropriate mobile technologies are to be used to bring in the much desired differences with respect to features and functionalities of the offered items/products.
Conclusion : Hope this post has made you curious about the topic. To experience the real benefits of the above mentioned techniques, feel free to get in touch with us. To make your business distinctive we can enable you with customized solutions to increase attraction and improve retention.