To always stay “a step ahead” of competitors – doesn’t this remain a principal aim of you, the entrepreneur? Well, recognize that not only you, this is what your very competitor thinks as well.
But how to be “a step forward” from rivals in real-time? By maintaining an up-scale product quality? Offering the best-possible price? Coming up with more versatile and latest stocks? These indeed do matter for sustaining and succeeding as a business.
But, to get own edge over competitors, you need to serve consumers something ‘more’. And that is –
- Catering them a CX (Customer Experience), which is fulfilling, delightful and rich.
- Over 86% of potential customers are always willing to spend more upon a business (than its rival) that can offer them such one CX.
- By 2020, the level of CX is going to be the sole factor for a commerce to acquire and retain customers, surpassing competitors, over aspects like product standard and cost range.
Now, assuredly comes up the question – “How to offer such a distinctive CX?”
In 2019 (& future as well) VR (Virtual Reality) appears as the adept path to adopt. When deployed strategically, it permits a business:
To heighten own offered mark of CX by a 39X quotient.
And in what exact ways does VR aid to this end?
Learn by getting engaged to the narrative right here.
VR For Improving CX and Beating Competitors
Answer one thing. What does the idea of offering one real good CX stand for you?
Catering a professional and no-loophole buying experience to customers and readily resolving their every query? Then, you do require to re-shuffle own thoughts.
For the customer fraternity at large, an optimum CX involves –
- The engaging style in which a particular business introduces itself
- Proficiency it shows in responding to their exact needs and realizing their preferences
- Quotient of unique feelings the business delivers
- What noticeable memories they are taking away from an end-to-end interaction with the business
And as a collective effect of all these :
How much are they feeling stimulated to engage with the business for long time.
Now, VR or the module of simulated experience aids you to serve each of these ends with an essential quotient of smartness and uniqueness.
And these two in effect just ‘double up’ levels of both customer acquisition and retention.
You turn able to:
Make The Perfect First Impression
To strike a chord at every consumer’s mind at the very first time. To acquire customers succeeding at this aspect matters, right? Well, then learn that –
To decide whether or not they like your brand, people spend at the maximum of 7 seconds.
So if to actually impress them, this is the ‘time’ remaining at your hand. Difficult?
Not with VR. Through ‘Immersive Story Telling’ you can depict ‘Who You Are’ and ‘What’s On Offer’ in the most riveting of manner.
People gain an ultimate real-time idea of your core business goal and gets to explore your world as if ‘in-person’. A mark does form in their mind about you.
In fact, VR-based advertisements prove to have around 29.8% of success percentage – appealing to about 73% of regular Gen X shoppers.
The built-in features of 360 degree visual, 100% sound accuracy and ergonomic viewing mode ‘boost’ effectiveness of ‘Immersive Story Telling’ for spreading brand awareness within the customer fraternity.
Give the Apt-est Product Description
An indispensable criterion to follow if you are into e-commerce or the retail industry, right?
And indeed, when convincing people about the worthiness of your goods and consequently securing a sale are the two chief jobs of your business, then they must know, to the depth, about the stuffs.
Important are as well, showing them how the products ‘fit’ into their lives and the level of customization possible. Again, VR lets you score perfectly to this end.
By creating a simulated ambience surrounding the definite merchandise, you cater the potential customers a tour of it in a style where the borders of virtual world and real world merge.
People ‘feel’ like ‘touching/wearing or sensing the good in real-time and realize the end-result ‘in own presence’ — if customization is to happen.
And such a service in effect can surely influence over 58% of buyers, always willing to ‘test’ a product before purchasing it.
Moreover, a trust factor grows in customers’ mind that you are the business, which understand what they need.
Such transparency and clarity are two prime reasons that make:
- About 53% of consumers readily choose a brand using VR over its competitors
- 63% of shopaholics always pursuing for VR-involved purchase experience
A prime example of using VR to power up own e-commerce has been set by e-Bay.
The giant corporation has come with world’s first Virtual Reality Department Store, where around 12,500 products are available for people to ‘test’.
And to up-keep own mark of quality, e-Bay makes sure to up-date the inventories and price-range related to each such merchandise.
Another interesting usage of VR for product demonstration is shown by Vroom, an e-commerce focusing of sell of second-hand automobiles.
To give customers an optimally convenient experience and let them take the rightful decision, the firm presents multiple VR-leveraged 3D showrooms at different locations.
From detecting various car sounds to exploring certain in-built components, people get to check everything sans any loopholes.
Deliver Some Incomparable Emotions
What’s new and special is it offering? This remains the prime question of each consumer interacting with your brand.
And this is the exact spectrum, where through VR you can get an adept edge over rivals.
The power of immersive-ness in collaboration with evolved technology allows you to offer people such distinguished feelings that they remember long after. You get to serve not just a delightful shopping journey but serve a holistic ‘meaning’ to their livelihood – appeal to exact pursuit with which they have connected with you. In effect, most of them make it a point to share such experience with family and peers.
And, remember, word-of-mouth publicity is effective in influencing around 73% of purchase decisions around the world.
Limbic Life, the renowned health care commerce comes up with one fine model of serviceability to this particular end. It offers the Limbic Chair (in union with Reha Clinic’s VITALICS project) – a tool meant for the mobility impaired people to ‘realize’ freedom of movement via the inherent virtue of VR.
While seated at this chair, through a VR headset, patients accomplish an apt immersive navigation of a particular landscape or of day-to-day activities.
And kudos to the built-in quality, when tested, people said to actually ‘feel’ one most spontaneous movement in their hands & legs. To the inventor Dr. Patrik Künzler (M.D), this in effect, will also contribute in their emotional well-being.
Now, since the tool is ergonomically-structured, an overall body balance and relaxation of spine is maintained all throughout.
Moreover, given to the installed neuro-sensors, patients remain secured from any chance issues of nausea, headache or uncomfortable-ness.
As opines Dr. Künzler , the aim is to make Limbic Chair the future of rehabilitation programs involving ailing, injured and aged people who cannot move their hands or legs or both.
The fixture can not only lower the overall cost of such projects, but pace those up as well.
A wholesome goodness is what Limbic Life endeavors to offer instead of just a product and this is what should be your mission as well – when to ‘ring up’ consumers’ emotions.
Offer the Ultimate of Customer Service
To answer their every question and offer the best of solution against each problem. If to offer a rich CX, fulfilling these two aspects are indispensable for any commerce.
But is it possible to maintain such a proficiency in real-time? Yet again with VR, it is one big Yes to this end.
Ruling out all difficulties and dis-functionalities associated with services of phone calls, live chat and video conferences, the ‘simulated world’ feature can be utilized as the perfect medium of interaction between your customer support executive and a consumer.
In accordance to veteran support executives, this can offer the customers the most first-hand solution to own doubts.
They also get to communicate, like in a ‘face-to-face’ manner, with the support staff about own exact needs and choose the best option available.
The satisfaction experienced most readily drive people to finalize over your brand only instead of a competitor’s. In This one feature has been particularly availed by real estate companies to showcase properties to clients. By donning a VR headset buyers get to literally ‘walk-through’ a house or under-construction building.
They analyze every dimension, cite own preference for a particular structure and decide upon the interior designing (by seeing how that will look) just as per their wish.
The famed US corporation of Matteport has been serving with this feature since 2011 and multiplying thus own volume of customer acquisition and retention. For over 1 million properties, it offers the VR-boosted 360 degree home tours in a distinctive 4K resolution.
Another must-to-mention example is that of Rooomy – a portal to virtually decorate homes. Tie-up with it lets real estate firms to offer clients an option to –
- Devise a 3D furnishing for the chosen property and customize every corner through an expansive archive of furniture and decorative items.
- Personalizing own home in own way turns practical at best.
So, VR does stand significant for developing your CX, right? Get set to infuse the technology into the daily fabric of your business and gain the guarantee of 10% productive ROI it serves to any and every business. A $35 billion industry (predicted by 2025) awaits to serve you.
For availing optimum standard of service related to all VR aspects, get in touch with Red Apple Technologies. Flawless formula for competition winning is now one click away.
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