Wish to boost your business with growth hacking techniques? Companies big or small, each one needs growth to thrive. Businesses that do not prosper cannot stay competitive. For gaining traction and skyrocketing your consumer base you can apply suitable growth hacking techniques. Before going into the details, let us first understand the meaning and scope of growth hacking.
What is Meant by Growth Hacking
The term growth hacking has been coined by Sean Ellis, founder and CEO of GrowthHackers.com. It actually implies applying techniques or strategies that can enhance the user or the customer base within a short time span by curtailing additional expenses.
Growth hacking strategies are mainly of 3 types
- Product Marketing
- Content Marketing
Using these growth hacking strategies you can optimize the growth hacking funnel stages. The stages are:
Although growth hacking strategies and growth hacking tactics may sound familiar there are differences. While the former implies long term usages and may cover a broad picture, the latter can be implemented on a short term basis and can vary as per your strategic goals.
In this post we will let you know about some of the popular strategies and how they can boost your brand value for increasing your user base.
Popular Growth Hacking Strategies in 2020
Creating SMART Goals to Ensure Steady Growth : Create goals that are concrete, feasible and are practically worthy. By SMART goals we mean
- Time bound
In other words, it is very important to ascertain what you wish to achieve and when. You need to be sure that your devised goals should contribute towards the overall development along with creating trends to stand out in the current competition.
Hacking Email List Growth with Exit Intent : One of the best ways to get connected with your visitors and encouraging them to become customers or subscribers is via Email Marketing. Return on Investment through this technique is also amazing. In fact as per market reports, you can earn 40 dollars of revenue for each dollar spent. In addition to this email marketing is highly affordable. For instance by using MailChimp you can mail your first 2000 customers/users without any cost. Creating an exit intent campaign with a lead magnet can enhance your customer base shortly. By a lead magnet we mean an incentive that is being offered to potential buyers in return for their email-ids or other contact details. Lead magnets offer usually downloadable and digital contents in the form of ebooks, free PDF checklist, report etc. This can be one of the popular growth hacking strategies for startups.
Using exit intent you can detect the user behavior and can prompt them with a targeted campaign at the very moment during which they are about to leave.
Rewarding Social Shares with Discounts : Considering the millions of social media users across the globe it is worthy to spread the word in the networks that belong to you. With this strategy you can get new businesses via word of mouth promotion and social sharing. For example with Shopify you can use an app like Social Marketing All In One and ask your customers to share their products as soon as they add it to their cart. Once done they can be rewarded with discounts.
Gamification of your on-boarding : This technique is applied by many organizations to reward the users for using the products and also for bringing in new customers. This is indeed an effective tactic to skyrocket your user base. For example there are growth hacking tools like Masskom and User-lane for gamifying the on-boarding process.
Use FOMO and Urgency : These are two prominent psychological hacking techniques that can complement any growth hacking strategies. By FOMO we mean the fear of missing out. It focuses on the psychological desire not to remain away from something good. Urgency is related to FOMO which is also closely linked with the psychological aspects. Basically it implies a compelling act against any particular situation. For example opening of beta access for a limited period can be more appealing for the potential customers. A reputed digital marketing company can use this measure to ensure increased attraction and improved retention.
Using a countdown timer on your website for a limited time offer can be the best example in this direction.
Go Freemium : Availing something for free with rich sets of features is always appealing. By freemium products you can attract plenty of potential reviewers as they do not have to spend anything for using. By offering the best freemium products you can engage your customers as they can avail loads of features and also they can be encouraged for further up-gradation. For example you can get attractive contact form features from WPForms which can be used for free majorly but for certain integrations you need to upgrade.
Role of Red Apple Technologies for Growth Hacking
We at Red Apple Technologies have always focused on making customers loyal and satisfied. This has really helped us to retain our existing base along with increasing it from all corners of the world. To stay competitive in today’s fast paced world, we aim in serving our targeted customers with interactive approaches. For example while launching any new product or service we run contests online. Through this initiative we have not only been able to establish our offerings but have also been successful in generating increased and enthusiastic customer base. By using popular social networking sites like Twitter, Facebook and Instagram we have made our brand prominent and our services popular among the targeted users. In fact they already gain some information about the usages, features and functionalities prior to the final launching. This has truly helped us to stay ahead amidst fierce competition in the global market.
Conclusion : So are you looking for a digital marketing agency? Well your search can end with us if you wish to strengthen your user base gradually. Our solutions are tailor made to suit your business nature and scope. Do not hesitate to get consulted with us in case you need to enhance your customer base and gain a competitive advantage.