Today’s modern lives are hard to imagine without people sharing their moments on social media platforms like Instagram and Facebook. This trend is equally applicable for mobile gaming where players can boast of their progress and achievements, challenge friends and other gamers and generate an exciting sense of community in the process. The rising demands of diverse games belonging to multiple genres have made the use of social features all the more prominent. With better rates of retention, social features are here to stay to increase attraction and improve engagement.
Benefits of Using Social Features in Mobile Games
Activity Feeds : The activities of the fellow players can be viewed in a feed. For example, following the progress of others, sharing thoughts and questions about the gaming experience, requesting live sessions etc. are some of the activities that can engage players for long.
In Game Chats : Interactive games playable on desktops have in-game chats. So why not implement this in mobile games? This will give the players a platform to interact while playing and gain real-life gaming experience. In this process, they can save their time as there will be no use of other apps for messaging purposes.
Push Notifications : By using social media platforms, the gamers will receive notifications related to different activities within a game. For instance, notifications will be sent to players who are being mentioned in a post or a comment when their turn to play comes, while sending challenges or receiving gifts from other players/friends. Push Notifications are effective in cases to ensure re-engagement of the users who tend to lose their interests in playing more.
Guilds : Creating communities united by playing styles, interests, and levels of engagement is easy with guilds. Within the guild, the gamers can exchange items, play together, accomplish various goals and make new friends.
How Important is Social User Engagement in Games
Competitiveness : It generates a sense of healthy competition. This is definitely something which can get the players going. The ability to invite their friends and pit them against can escalate their interests at peak.
Retention : User engagement in games via social features play a pivotal role in improving retention. Desirable experience in games like instant communication engages the users for a long time on the app.
Motivation : Motivating players is very vital to ensure loyalty and satisfaction. For contributing to social features like posting on a feed or inviting friends, in-game rewards are a great way to motivate users and get ready for new challenges.
Community Development : Mobile games with social media integration help in developing a community where people with similar tastes and interests can come together and share their experiences.
How We as a Mobile Game Development Company can Contribute in This
We at Red Apple always focus on making games distinctive and desirable. To keep pace with the increasing demands of games across the globe we emphasise in making the contents addictive and entertaining. By incorporating popular social media platforms we have players to be more engaged in exploring their dream games. The ability to communicate with others in real time has encouraged them to crave for more. This is another way to make games popular and successful.
Diverse games belonging to multiple genres can be made enriched with suitable social features to deliver customised and realistic experience. If your games are in demand, adding social features can make them more appealing and exciting. Even people who have already lost their interests in your gaming contents can be brought back with immersive social media integrating elements.
Conclusion : This post can be of value to a game development company who wish to stand out in the current competition with exclusive experience and immense user engagement. So if you have the desire to provide your users an everlasting impression, feel free to get in touch with us. Make your games social with all your desired features and functionalities and create trends with benchmarks.