With respect to the marketing of your business, there are a variety of options through which you can serve your customers to make them satisfied and loyal. The rapid developments in technologies has actually eliminated the distance between your customers and businesses across industries. Among the latest technologies Beacon is one of the most promising one. Before going into the details let us first understand what it actually implies.
What is Beacon Technology
By beacons we mean battery driven, bluetooth enabled small wireless devices that can be attached easily to a counter inside a shop or on the wall. These devices are sensible enough to identify human presence via their smartphones and can then pass on relevant information like deals, discount offers or any other customised shopping suggestions. Through this amazing technology, businesses can capitalize on nearby traffic which can then be converted into actual buyers from that of potential visitors. This technology was first introduced in June 2013 by Apple. Since then it has been in the news for creating a deep impact on the retail sector followed by others as well.
Recent studies have revealed that 2.5 billion retail businesses are expected to invest significantly in this technology and 71 percent of the retailers can expect to identify the market demands using it.
Marketing analysts are also of the view that this technology will be able to reduce the gap between the online and offline real stores.
Difference Between GPS and Beacon
GPS or the Global Positioning System consists of 3 things-ground station, satellites or receivers. This is mostly used for the purpose of on road navigation especially while traveling outside. When it comes to inside navigation, this technology is not suitable for tracking. Here comes the advantage of Beacon. By the virtue of Beacon technology app, the customers can be benefited as they will be alerted with new information along with tracking their movements indoors.
Benefits of Beacon Technology
Tracking : To ensure growth and success for your business you need to identify the level of satisfaction for your customers. This technology aptly works in this direction. Using Beacons you can obtain vital and relevant information with respect to your customers. With customers walking to your shop you can provide them with necessary information related to the latest deals and offers. All this can be effectively done without the intervention of any human resources. In addition to this you can also keep a check on your employees’ attendance and leaves. By deploying Beacons you can also identify during which time your business has experienced the maximum footfall. This is one of the prime features of Beacon technology benefits.
Automation : This is another significant benefit of Beacon technology. The door of your store will open on its own as soon as customers will visit your shop with mobiles in their hand. You can also use it as a medium of advertisement. For example, when a customer goes through a definite checkpoint, this technology will send notifications regarding the latest products available in the store on the device.
Cost Effectiveness : As because Beacons are extremely cost effective, they have gained so much popularity within a short time span. If you really wish to boost your business with Beacon advantage then feel free to get in touch with beacon technology companies like us to avail hardware that is easy to install at any time, any place.
Hope this information would be useful for you to know how to utilise this technology so that your business can gain a competitive advantage. Right from improving your business process to making your customers satisfied along with promoting your business message, Beacon can serve all purposes with utmost ease and efficiency.
Conclusion : So what are you waiting for? Get consulted by a reputed app development company with Beacon expertise to turn your prospects into your fortune. Based on the nature and scope of your business we can deliver you tailor made solutions to stand out in today’s fierce competition.