Social media platforms have gained immense popularity in today’s time. Using different social networking platforms individuals and businesses can easily interact or communicate with customers and friends residing in even distant parts of the globe. On the personal front, social media helps in obtaining information about various happenings in every nook and corner of the world from their relatives, friends. Acquaintances, colleagues and others. On the other hand, for business enterprises, using social media they can keep in touch with their existing and potential customers to know the changes in buying preferences.
This is one of the biggest advantages of using social platforms especially during critical situations like the ongoing lockdown due to the COVID-19 pandemic. Businesses big and small all over the world are going through a tough phase as the global economy has been locked down to avoid mass gathering.
So if you wish to keep your business going by engaging your customers from all over the world, even during this critical situation, then social app development would be the best possible things to opt for now.
Let us have a look at some of the social media engagement figures to know more about its prospects.
- As per market reports, the users of social media spend an average of 2 hours and 24 minutes a day by engaging across 8 messaging apps and social networks approximately.
- At the beginning of 2020, the number of internet users was more than 4.5 billion.
- The number of active social media users have crossed 3.8 billion mark which is more than 9 percent increase compared to the previous year.
- The social media users comprise 49 percent of the total population.
- The number of social media users accessing via mobiles is 3.75 billion
Some of the globally popular social networks and messaging apps with monthly active users are listed below:
- Facebook : More than 2.41 billion
- Youtube : 2 billion
- Whatsapp : 1.6 billion
- Facebook Messenger : 1.3 billion
- Instagram : 1 billion
- Twitter : 330 million
- Reddit : 330 million
- Linkedin : 300 million
- Pinterest : 265 million
As per sources 90.4 percent of the millennial, 77.5 percent GenX, and 48.2 percent of the baby boomers are active social media users when categorized on the basis of generation.
Impact of Social Media on Businesses :
Time spent on Social Media : Social media users on an average spend 3 hours per day on messaging and social networks. This definitely unveils plenty of opportunities for businesses who are looking to attract and engage audiences via social media marketing.
Social Media Marketing : The power of social media marketing is undeniable in today’s world of technological innovation and globalization. Social media app development cost has to be kept in mind so that suitable solutions can be devised according to the nature and scope of your business. Market statistics reveal that 73 percent of the marketers consider social media marketing strategies to be effective to boost their business presence and stand out in today’s competitive market.
Social Media usage by Customers : Market reports suggest that to research products 54 percent of the social browsers love to use social media channels. This helps businesses to gain insights about the trends of the buying preferences all over the world. In this process lots of time can be saved as customers are free from the hassle of physical traveling. Thus attraction and retention of customers can be ascertained along with enhancing the brand value by making them loyal and satisfied.
Influencer Marketing : All over the world this concept is gaining prominence. Statistics have revealed that influencer recommendations can help 49 percent of the consumers globally to determine their purchasing decision. Thus the power of influencers can help businesses to reach out to prospective customers by the virtue of influencers power so that there would be likely purchases of desired products and services.
Hope this discussion can give you a comprehensive idea about why and how social media techniques can enable businesses to ensure their steady growth even during emergency situations. Right from attracting customers to enhance sales and revenues social media tools are quite effective in meeting the business targets and goals.
Conclusion : Being an app development company we know the essence of social media applications to boost your business prospects. So if you wish to give your existing business the advantages of social media integration, this is the right time to get in touch with us. So do not wait anymore and make your business distinctive with our tailor-made solutions in this direction.