Undoubtedly SEOs today ought to anticipate the future and should keep an eye on what Google can test, plan or offer to meet the desired aims and objectives with efficiency and convenience. In recent times, significant changes have come up in Google search which have a serious influence on planning, report and implementation with respect to various campaigns.
There are a couple of popular SEO trends in 2020 which we will discuss in the following sections along with their futuristic implications.
Evolution of Artificial Intelligence
Regarding the evolution of SEO, AI has become a driving force over the past half decade. For example RankBrain a machine based search algorithm came into existence in 2015 which has enabled Google to reflect more relevant results for the users. In terms of artificial learning the most recent step is the introduction of Bidirectional Transformers for Language Understanding. In other words, this is basically a technique based on a neural network used for natural language processing. It has gained prominence because it deals with how people search.
Being a resourceful platform for Google in understanding the language, this technique is a powerful tool for the SEOs in focusing the efforts for developing highest quality, useful and natural content.
Long Term Impacts of Voice Search
Although voice search which was released in 2012 has been adopted widely but still the response is not as good as it has been predicted. Considering the current growth prospects the impacts of this trend are bound to be experienced in near future due to its probable increasing demands. With rapid progression in technologies our lives have become more comfortable and smooth. A special thanks to schema.org for lighting up our future.
Nearly every month a new form of markup is released. Markup for movies is the latest development in this direction. With the increasing number of smart speakers it is now time to investigate where to place the schema on the website so that millions of voice search demands taking place every month can be served effectively. This apart website markup can also influence the featured snippets which is indeed lucrative for any website.
Talking about the US alone, Speakable used by Google assistant can answer definite topics and respond to people’s questions. It is capable of providing audio playback using text to speech markup and also can return upto 3 relevant articles. This can be of immense benefits for the news sites as it can provide the source along with the URL of the article to the user’s device. So with your news site which publishes in English you must have Speakable implemented for meeting the business aims and objectives.
You can consider Actions on Google, a development platform used by Google Assistant. With 3rd party developments of Applets for Google Assistant you can deliver extended functionalities to create trends in the markets. By integrating content and services with the Google Assistant, Actions can be used.
Listed below are a few things that can be done using Actions
- Enable users to search for and engage with the app
- Recommend to use your apps for user queries
- Helps in ensuring Google Assistant to use your apps
This component has taken machine learning to a new level and has helped Google to calculate accurately the probability of the user intent. With less focus on links as a ranking factor, it majorly depends on the SEO strategies to bring in changes for big campaigns.
For instance if you have a shoe selling site you have to consider the variety of sizes, colors, types, brands etc. There will be in fact a different identity for each shoe which implies that you have to keep in mind how to frame the products so that the users expectations can be met. Not only this, in this process the learning capacities of Google will also be enhanced.
Our Contribution as a SEO Company
Digital marketing is a vast spectrum which is growing continuously with innovations and improvisations. New trends and techniques are setting in and we are incorporating those to execute our tasks with utmost efficiency and accuracy. Till date we have worked with companies ranging from startups to Fortune 500 and served them with high satisfaction and loyalty to ensure perpetual business growth and development.
Some of our success parameters in this direction include-significant and qualified lead generation, improvements in generating traffic, brand promotion and app store optimization for customer attraction and retention, managing paid campaigns, social media marketing, improvement in keyword ranking on SERP etc.
Conclusion : Hopefully by now you have a comprehensive idea about what SEO trends is all about and how we at Red Apple can contribute towards this. So to experience unique advantages of SEO today you can feel free to get consulted by us and avail tailor-made solutions for your business to stand out in the current competition. Being a reliable digital marketing company we can help you with varied services needed by your companies to boost revenues, increase the customer base and make your buyers loyal and satisfied for long.