CEO’s Update on the COVID 19 Situation


With the development of smartphone apps, the fashion industry has undergone a huge transformation. Due to this the customer attention has shifted its focus from desktop screens to the smartphones.

The mobile apps developed for fashion industry help in strengthening customer loyalty. These apps are used to make repeated purchases once installed in the mobile phones.

The users prefer to avail apps for buying products when the need arises. The modern technologies have given us concepts like Image Processing and Augmented Reality which help us to identify the measurements and enable the customers to virtually try out the attire. Through the mobile applications the fashion brands reflect their brand value. The emerging fashion designers also uses this medium to get discovered and reach out to the targeted customers.

The growth of e-commerce and m-commerce apps has a deep impact on the fashion industry.

The new technologies has helped the fashion and the style enthusiasts to remain updated in accordance with the prevalent and the unique trends influencing the market. Side by side, it has also created innumerable opportunities for apparel manufacturers and designers to attract huge audience. Another advantage of mobile apps for fashion industry is that it enables the buyers in getting prominent brands under a single umbrella.

We at Red Apple Technologies focus on developing apps for fashion sector to meet the aspirations of the buyers across the globe.