CAREERS IN DIGITAL MARKETING EXECUTIVE
Experience:
3-4+Years
Job Location:
Kolkata
Education:
B.Tech/B.C.A
Roles & Responsibilities:
- Manage search engine optimization and other digital marketing activities, efficiently
- Perform link-building and create keyword strategies to improve site rankings
- Analyze Google Analytic, perform SEO activities and create a monthly or weekly report, accordingly
- Work with the development team to make sure the best SEO practices are executed
- Recommend changes on the website to meet SEO standards
- Keep up-to-date with the latest trends and SEO practices
- Work and get results using SEO tools
- Perform social media activities to support SEO
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch & optimized online paid advertising through Google Ads, Facebook etc. to increase company and brand awareness and generate leads
- Provide creative ideas for content marketing and update website
- Maintain the company’s brand identity by successfully attaining goals
Required Skills:
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Ads and email campaigns and SEO/SEM
- Must have experience from the educational industry
- Hands-on experience with MS/OPEN Office tools (Word, Excel, etc.)
- Good at the English language: verbal & written communication
- Research-oriented and willing to learn
- Excellent communication and interpersonal skills
