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GametaPlay: Your All-in-One White-Label...

GametaPlay: Your All-in-One White-Label Gaming Platform

Transforming Customer Experience with AI-Driven Insights.

GametaPlay

Product Name

Mobile & Web App

Platform

Casual iGaming

Industry

Project Details

GametaPlay is a browser-based casual gaming brand with global expansion goals across LATAM, MENA, and Southeast Asia. Their vision: offer localized, non-monetary gaming contests through partner-branded portals, tailored for casual users with simple gameplay, lightweight loads, and device flexibility. Our role was to design a modular, white-label iGaming software solution that could support multiple brand rollouts, adapt to regional preferences, and manage dozens of mini-games—all without changing the core codebase or requiring app downloads.

Scoping Out the Project

GametaPlay needed to deploy branded portals for marketing partners, telecom providers, and retail affiliates—each in different regions, each with their own custom identity.

Support custom-branded game portals within 10–14 days
Host 10–15 lightweight HTML5 games with weekly leaderboards
Enable centralized content control for all global deployments
Stay fully non-monetary, ensuring universal regulatory compliance

Facing Challenges Head-On

Global Branding Flexibility

Each partner required a unique interface reflecting local design cues, cultural color palettes, and regionally tailored messaging.

Rapid Onboarding of Partners

The platform had to scale quickly across LATAM and MENA, where marketing partners were ready to go live within two weeks of signing.

Cross-Engine Game Support

Games built in Phaser, Construct, and Unity WebGL needed to work with one unified loader and consistent scoring logic.

Reward System Without Money Mechanics

We had to create a scalable prize logic without involving tokens, wallets, or currencies, entirely based on leaderboard positions and verified contact info.

Solution

We developed a white-label casual gaming framework focused on rapid scalability, skinning, and international deployment.

Built a modular launcher that supports multiple engines and auto-resizes across viewports
Developed a branding skin system that allows each portal to have its own fonts, logos, and themes without modifying core code.
Created a central admin interface where GametaPlay could manage all regional deployments.
Optimized all games via CDN asset caching and on-demand loading to minimize bandwidth usage.

Technologies

Unity

Node.js

React.js

Firebase

Key Features

Multi-Game Engine Support

Runs 10–15 casual HTML5 games from various frameworks in a unified environment with no backend reconfiguration.

Region-Based White-Label UI

Customizable layouts, language packs, and styling skins to reflect local partner identities and user preferences.

Leaderboard-Driven Engagement

Support for weekly challenges, real-time score tracking, and transparent winner logic without financial incentives.

Scalable from One to Many

Central backend control allows GametaPlay to launch, pause, or update games across multiple partner portals with a single click.

Result & Achievement:

The project delivered measurable outcomes, achieving a 75% faster partner onboarding process while launching 5 white-label deployments in just 6 weeks. It provided 100% custom branding flexibility, boosted user retention by 62%, and ensured full compliance with a non-monetary gaming system for scalable, secure, and engaging experiences.

Timeline

Our Team

1

Product
Manager

1

QA
Engineer

2

Game
Developers

1

Frontend
Developer

GametaPlay

Working with this team gave us the freedom to focus on growth. We didn’t need to reinvent the wheel for every partner. From MENA to Brazil, we rolled out fully branded gaming portals with ease—and users loved the simplicity.”