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Augmented Reality Sports Challenge

ARenaPlay: Experience Augmented Reality Sports Challenge

Transforming Customer Experience with AI-Driven Insights.

ARenaPlay

Product Name

Mobile (iOS & Android)

Platform

SportsTech

Industry

Project Details

ARenaPlay is an augmented reality mobile game designed to blend digital sports challenges with real-world physical movement. It transforms open spaces into interactive sports arenas, allowing users to engage in virtual football drills, basketball shots, and speed-based challenges using motion-tracked gameplay. The platform aims to make fitness more fun and accessible while encouraging outdoor activity.

Scoping Out the Project

The goal was to build an immersive AR sports platform that gets users moving, especially in urban and home-bound environments. The client aimed to:

Create a gamified fitness experience that motivates daily physical activity.
Use smartphone cameras and sensors to enable interactive sports challenges.
Offer real-time scoring and reward systems based on user performance.
Make the platform safe and suitable for kids, teens, and casual fitness users.
Encourage social sharing and weekly competitions to build a connected community.

Facing Challenges Head-On

Precision Movement Tracking

Ensuring accurate detection of real-world movement through varying phone models and lighting conditions.

Safe Environment Mapping

Designing play zones that avoid placing digital markers near walls, furniture, or crowded spaces.

User Engagement & Retention

Balancing short, snackable challenges with deeper progression mechanics to keep users returning.

Multi-Device Performance Consistency

Maintaining frame rate, sensor responsiveness, and latency across both budget and flagship smartphones.

Solution

We delivered a dynamic AR sports challenge app that makes fitness engaging and location-flexible for all age groups.

Built a real-time motion-tracking system using device camera, accelerometer, and gyroscope data.
Developed AR gameplay modes including sprint challenges, virtual shooting drills, and obstacle dodging.
Added safety prompts and environmental scanning for secure play zones before gameplay begins.
Designed leaderboards, achievement badges, and weekly challenges to boost user motivation.

Technologies

Unity

Node.js

Firebase

ARKit

Key Features

Interactive Sports Arenas

Transforms parks, driveways, or living rooms into AR-based soccer fields, basketball courts, or sprint tracks.

Motion-Capture Gameplay

Tracks player gestures, movement speed, and accuracy to calculate in-game scores and progression.

Daily Challenge Engine

Delivers fresh sports tasks every day with varying difficulty levels to maintain excitement and user habit.

Safe-Play Protocol

Uses environment scanning to ensure gameplay is initiated only in open, obstacle-free areas.

Result & Achievement:

Within the first 60 days of launch, daily active usage rose by 65%, with a 55% repeat-play rate among users aged 10–25 in both urban and suburban areas. Real-time calibration and safety alerts helped reduce in-app complaints by 80%, while the app achieved 98% compatibility across Android and iOS devices with minimal sensor lag.

Timeline

Our Team

1

Project
Manager

1

QA
Engineer

2

3D
Artists

2

Game
Developers

1

AR
Developer

ARenaPlay

ARenaPlay has completely changed how our audience looks at mobile gaming and fitness. It’s not just a screen-time activity anymore, it’s real movement, real fun, and real results. We saw a surge in family participation and engagement that exceeded our expectations.