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Mall of the Emirates:...

Mall of the Emirates: A Smart Shopping Companion in Your Pocket

Transforming Customer Experience with AI-Driven Insights.

Mall of Emirates

Product Name

Mobile App

Platform

Retail / Lifestyle

Industry

Project Details

The Mall of the Emirates (MOE) app is your personal digital guide to one of the most iconic shopping and lifestyle destinations in Dubai. Featuring over 630+ global brands, the app empowers users with instant access to store locations, promotions, and entertainment options across the vast mall premises. Designed to enhance convenience and user engagement, the MOE app ensures a smart and personalized shopping experience, with real-time assistance and seamless navigation within the mall.

Scoping Out the Project

The client envisioned an advanced mall navigation and engagement app to support:

Indoor navigation for easier store discovery
Access to real-time promotions and store updates
Showcasing the wide range of shopping, leisure, and entertainment options
Improving the customer experience through personalization and smart suggestions

Facing Challenges Head-On

Indoor Positioning System (IPS)

Developing a precise indoor map solution with real-time positioning to guide visitors inside the mall.

High-Volume Data Management

Managing and updating a large catalog of over 630+ international brands, store details, and daily offers.

Seamless UI/UX Across Devices

Creating an intuitive design that caters to a diverse user base, including tourists and locals.

Real-Time Store and Product Information

Ensuring that users can get accurate, real-time updates on store availability, offers, and navigation.

Solution

We delivered a feature-rich and highly interactive mobile application that transforms the way users explore and shop at the Mall of the Emirates. With cutting-edge indoor location services, comprehensive store data, and real-time updates, the app elevates the overall mall experience.

Integrated indoor mapping and real-time navigation
Developed interactive brand directory with product and store info
Added push notifications for offers, events, and location-based alerts
Implemented multi-language support for tourists and global visitors

Technologies

Node.js

MongoDB

React Native

Firebase

Key Features

Indoor Location Mapping

Navigate the mall effortlessly with interactive floor maps and real-time positioning.

Store Positioning

Quickly locate stores, restaurants, or entertainment hubs by category or brand name.

Product & Offer Info

Get the latest details on ongoing promotions and available products.

Smart Directory Access

Explore all 630+ international brands, services, and facilities in a few taps.

Project Details

The app garnered over 500,000 downloads across iOS and Android within its first year, reflecting strong user interest and market reach. It drove a 20% increase in in-store footfall by offering real-time navigation and location-based alerts, enhancing on-site engagement. With an impressive 4.7/5 average rating from more than 15,000 user reviews, the app demonstrated high user satisfaction. Notably, 60% of active users were international tourists, highlighting its success in delivering a guided shopping experience tailored to a global audience.

Timeline

Our Team

1

UI/UX
Designer

1

Project
Manager

2

Backend
Developer

1

QA
Engineer

1

Mobile Application Developer

Mall of the Emirates (MOE)

The MOE app has helped us redefine retail engagement. From simplifying navigation to highlighting the latest deals, it has become an essential tool for all our visitors.