What is the Importance of Video Game Concept Art?

The charm of online gaming is acquiring massive visibility over time. Developers are utilizing next-gen technologies like Blockchain, NFT, IoT, AR, VR, etc. to bring out engaging game applications that will hook the attention of users for a long.

According to the report of True List, the global population of online gamers is estimated to reach the mark of 3.32 billion in 2024. This presents you with a spectacular chance to shine your business with the help of a professional game development company.

It is often observed that what attracts or excites a user in a game is the amazing portrayal of various characters, picturesque backgrounds, etc. either in the 2D or 3D format with distinct colors.

Hence, when developing a gaming platform, you also have to establish contact with the best game art outsourcing companies. It will help to smoothly meet your end-to-end video game art requirements with quality and perfection.

But when working on game art, the importance of concept artists is very crucial. These professionals help in transforming your creative ideas encompassing characters, environments, props, etc. pretty efficiently in sketches to make a game very engaging in look and feel.

It is time to know:

What is a Video Game Concept Art?

 

Video game concept art refers to the portrayal of the overall look and feel of your upcoming game involving characters, backgrounds, props, etc. in the form of sketches. Concept artists usually prepare these sketches based on the storyline, genre, and other specific details that are provided in the Game Design Document (GDD) with proper visualization.

In other words, the deployment of concept art in video game development helps to please the artistic taste of users with the introduction of appropriate characters, objects, skins, etc. quite brilliantly. Besides, this form of creative art is one of the secrets of an engaging game design that will help you to obtain the right outcome quite marvelously.

What are the Distinct Video Game Concept Art Categories?

Every video game development company works on elevating the quality of concept art to ensure the proper depiction of creative ideas with quality and perfection. Usually, video game concept art is fragmented into key categories. Let’s have a look:

Character Art

It involves the depiction of various types of game characters such as zombies, warriors, snipers, monsters, witches, etc. in distinct shapes and sizes that will prompt end-users to use your game app quite vehemently. The concept artist will help you to determine the appropriate look and style of your game characters after reviewing the essential details in advance.

All game art outsourcing companies utilize the best-in-class concept art resources to integrate fascinating characters, backgrounds, props, etc. in a 2D or 3D format that will help to boost the overall quality of a gaming app quite naturally.

Environment Art

The objective of this type of video game concept art is to serve users with picturesque landscapes like hills, mountains, village roads, highways, etc. that will help the game story progress at each level.

The task of an environment concept artist also involves outlining the weather condition, i.e., sunny or cloud atmosphere based on the storyline and genre quite brilliantly that will help to deeply hook the attention of end users in a game app.

Besides, the environment art of a video game also involves conceptualizing the look and feel of castles, palaces, casino zones, etc. depending on your game story.

When conceptualizing a background, it must allow players to easily relate themselves to the game world quite smoothly. It is the responsibility of the concept artist to make sure that the game world is realistically presented before users without affecting the gaming experience.

Prop Art

This form of game concept art basically involves preparing sketches of objects like weapons, ornaments, furniture, vehicles, etc. that will elevate the pleasure of gaming to several extents. When determining the ideal props for a game, concept artists research your requirements properly to serve you the right outcome pretty efficiently.

Why Should You Prioritize Video Game Concept Art?

Whether a 2D art outsourcing company or a 3D art outsourcing company, involving concept artists will let you meet distinct objectives very efficiently.

1. Serve Jaw-Dropping User Experience

It is the amazing visuals that often serve as the first point of contact between users and a game app. Hence, when conceptualizing a game idea, you also have to work on the visuals where concept artists always play a major role.

These highly-skilled professionals often assist you to enrich your games with ideal characters and backgrounds to boost the end-user experience very smoothly.

2. Ensure Accuracy and Quality

A concept artist possesses exceptional skills of visualization and vast industry experience to accurately depict the appropriate characters, environments, and props in various styles and shades.

Besides, these talented artists also understand the psychology and behaviors of gamers quite well. Hence, they are quite outstanding at conceptualizing the right mood and theme for every character, environment, etc. which eventually helps to boost the overall look and feel of your game platform very nicely.

3. Integrate Feedback and Improvements

As the first stage of game art is conceptualization, you will always have the scope to receive better guidance and suggestions to integrate the right characters, environments, and decorations or props for your games.

A concept artist is also quite good at accommodating feedback or improvements that shall help to portray your gaming characters, backgrounds, etc. pretty elegantly on every level.

4. Simplify the Development Process

The purpose of video game concept art is not only restricted to the accurate portrayal of virtual characters, props, and backgrounds but also involves speeding up the overall process of other vital tasks like modeling, rendering, etc. to maintain quality and deadline quite efficiently.

It is due to the video game concept art you do not have to spend much time on research and ideation when working on a game development project. This saves you time and money to achieve the desired outcome very efficiently.

5. Guide Players

It is often considered that visuals, i.e., images, animations, etc. help in conveying a thought or message more than words. In games, it is generally found that players are more comfortable receiving instructions from gaming characters than from text manuals.

So, to ensure better guidance for players, every video game development company is utilizing conceptual art that helps in creating interesting characters that will guide players to perform well in a game.

How Do We Help You with Video Game Concept Art Solutions?

At Red Apple Technologies, we are proficient in offering outstanding concept art solutions that will help to make your game visually engaging for users of all ages. Our concept artists come with yearlong industry experience and are equipped with distinct skill sets and solid knowledge to convert your dream ideas into sketches quite efficiently to portray characters, environments, etc. in a nice manner. They frequently explore every option to make your game characters, environments, etc. quite enticing and interactive to every possible extent.

Besides, video game concept art, we are also specialized in providing end-to-end art and design services that include character modeling in 3D or 2D form, UI/UX Design, Story Board design, illustrations, etc, using cutting-edge technological tools. We do maintain the best industry practices and always seek your approval to integrate modifications or feedback that will make your games quite amazing. Are you interested to work with our experienced artists and developers? Connect with us now.

Final Thoughts

The quality of gaming is steadily rising. It is due to the massive user engagement that is allowing enterprises to make money from gaming. But to establish your presence in this creative segment, it is also vital to elevate the standard of game art. In the game art, the role of concept artists is pretty crucial. These professionals are basically involved in determining the appearance and feel of your game characters, objects, etc. to ensure a better response from the audience. Whether you are seeking a 2D or Unity 3D game development solution, concept art always helps you to deploy the ideal characters, environments, etc, in your gaming apps to generate curiosity among users. So, when planning to execute a game project, involving concept artists will let you depict characters, backgrounds, and other vital settings of the game story pretty amazingly.