What are the Leading Impacts of Virtual Reality in the Automotive Industry?

Prospects in the automotive industry are rapidly scaling up with the entry of Virtual Reality (VR) technology. This is attracting more entrepreneurs and startups in the United States to invest and reap dividends in this segment with the help of a VR app development company. Currently, the automotive industry is standing on an impressive global market value of $3,564 billion (Source: Spherical Insights). So, to expand your business in this sector, you must utilize the technology of VR wisely. In this post, we will help you to explore:

Some Notable Advantages of Using VR in the Automotive Industry

1. Crafting Realistic Design and Prototype

Initially, enterprises operating in the automotive industry had to spend hours preparing low-fidelity and high-fidelity prototypes for cars and other vehicles.

This used to delay the actual development work as there was no mechanism to test the design concept which eventually impacted the delivery deadline.

Now, the deployment of Virtual Reality is helping automotive enterprises to prepare visually appealing and realistic 3D models of cars and other automobiles comprising all the desired safety and comfort features based on the client’s visualization.

2. Promote Active Collaboration

Vehicle development involves multiple stages like ideation, preparing mockup designs and prototypes, production, testing, etc. where your design and development team should work collaboratively. Virtual Reality is helping automotive establishments to introduce an active collaboration into their existing R & D workflow.

It is helping them to gain advantages like- (1) optimizing the overall development process, and (2) delivering the assigned automobile project tasks on a fixed deadline.

When adding the powerful technology of Virtual Reality into your work process, seeking assistance from a VR app development company will be useful.

3. Ensure Real-time Assistance

Virtual Reality is empowering industry owners to efficiently utilize the technological proficiency of remote developers and designers hired under the dedicated model. It is helping them to accomplish objectives like:

• Providing emergency technical support to different clients,
• Offering useful guidance to in-house professionals, and
• Responsive and quick customer support 24/7 on a real-time basis.

4. Skill-based Training

Previously, automobile enterprises had to spend a lot of money to create a suitable training site for engineers, designers, and other professionals. Moreover, they also had to recruit trainers to upskill employees for various departments which was indeed costly.

Now, many automobile agencies are introducing VR-based training manuals with the help of a professional Virtual Reality app development company. It is helping them to provide experiential and result-driven training to their employees quite conveniently and safely from any location with an impressive retention level of 75 percent.

5. Fostering Safe Driving Habit

Reckless driving not only results in severe collisions among vehicles but also leads to injuries and death of pedestrians.

Hence, to promote the value of responsible driving and generate awareness about traffic rules among trainee drivers, many establishments are using the technology of VR in road safety training.

Until now, the outcome is quite positive with a significant reduction of car accident cases across the world. But when you attempt to introduce this 3D simulation technology, consulting an experienced tech enterprise will be fruitful.

6. Engaging Marketing and Promotions

As the automotive market is becoming very competitive, you must utilize Virtual Reality with the help of a professional VR app development company to immediately grab the attention of users.

The immersive audio-visual effects of VR will help to raise the curiosity and excitement of customers with your upcoming car models across all digital and social media platforms.

For instance, providing VR presentations or allowing customers to deeply explore your car or vehicle models wearing a VR headset will allow you to influence their purchasing decisions quite conveniently.

How Some Leading Automotive Brands Are Using Virtual Reality?

• Toyota

This globally recognized automobile brand has crafted a VR-based training simulator known as Teen Drive365 targeting the Oculus Rift headset.

This simulation is mainly designed for students to help them acquire driving skills and understand the traffic and road safety norms in a simulated training environment.

• Volkswagen

As one of the established car manufacturers across the world, this company also launched a HTC Vive-based VR platform back in 2018.

This immersive platform allows engineers and designers to smoothly work on various automobile projects from any part of the world.

• Ford

The company has introduced a VR laboratory known as FIVE (Ford’s Immersive Vehicle Environment). The immersive 3D platform allows its engineers and designers to collaborate remotely to conceptualize car design and run prototypes.

Moreover, this VR lab also helps them to address other project requirements and challenges flawlessly. In brief, this platform has helped this automobile brand enhance the productivity of its employees to a great extent.

• Mazda

The global automobile maker has introduced immersive VR tours in its showrooms across the world. The objective is to provide customers with an engaging test drive experience wearing a VR headset in simulated 3D backgrounds comprising various scenic places.

Why Choose Red Apple Technologies for VR App Development?

Spending a decade-old period in the technology industry, we have been closely observing the changing landscape that is widening new business opportunities for enterprises in the US and other countries of the world.

At Red Apple Technologies, we are committed to delivering top-notch solutions that will help your business shine across industries like Healthcare, Retail/E-commerce, Gaming, Education, etc.

As a leading Virtual Reality app development company, you can count on our ability to transform your project vision into a lively 3D simulated platform. We are always trusted as a leading destination in the US for reasons like:

• Vast Market Exposure

We are not a new entrant be it in game development, app development, art & design, or other technological segments. We have covered around a decade which allowed us to gain huge experience in executing projects of distinct complexities.

• Talented and Passionate Workforce

We have a passionate and versatile team comprising developers and designers who are equipped with advanced skills to give life to your projects with distinct thoughts and ideas.

• Technological Proficiency

As a leading app development company, we have the expertise to utilize next-gen development tools like Unity, Unreal, HTML5, Cocos 2D, Maya, ZBrush, etc. to deliver the right outcome.

• 24/7 Responsive Support

Our team also excels in offering 24/7 uninterrupted customer service. It allows clients to share project feedback, place queries, or meet other requirements at any time throughout the year.

• Flexible Hiring Model

We also help establishments in the US and other countries to hire VR app developers and other talented professionals either under the dedicated model or fixed cost model.

• Ensure Project Confidentiality

It is our obligation to safeguard your project details and intellectual property rights under all circumstances. Hence, we always observe processes like signing the NDA (Non-Disclosure Agreement) and other methods to preserve your project idea smoothly.