What are the Emerging Trends in Mobile App Development to Follow in 2024?

In today’s tech-driven world, it is very difficult to find a person without a smartphone. Whether paying bills, ordering food, consulting doctors, or meeting other purposes, people of all ages are using smartphones.

Back in 2021, the population of mobile users was 7.1 billion which has currently crossed the mark of 7.26 billion. By 2025, it is estimated to reach the mark of 7.49 billion (Source: Statista).

Hence, to engage and retain this vast user segment, organizations that are operating in domains like Healthcare, Education, Fintech, etc. are investing resources to bring out robust, secure, scalable, and visually appealing mobile applications.

However, as the demand for mobile apps is scaling up with growing technological complexities, enterprises in the USA, UK, and other countries of the world are looking for a reliable mobile app development company.

Besides impressing customers, it will also help them to stay ahead of the:

Latest Trends in Mobile App Development to Derive a Competitive Advantage

1. More Focus on Progressive Web Apps

Right now, competition in every business is intensifying. So, it is becoming very challenging for entrepreneurs to enhance their market and user reach.

This has prompted them to bring out progressive web apps that have the potential to increase conversions by up to 50 percent. (Source: Vision VIX).

Launching web apps often allows your customers to directly engage with your business and brands to attain the desired solutions without downloading or installing an app.

2. Deploying Generative AI

The power of Generative AI has already taken the global industry by storm with the arrival of virtual assistants like ChatGPT, Gemini, Copilot, Claude, etc.

Now to optimize the real-world app usage experience of customers, generative AI is emerging as a robust tool for establishments of all sizes. However, to utilize this next-gen technology wisely, consulting a professional mobile app development company will be useful.

This will allow you to actively address the real-time concerns, feedback, and requirements of your customers throughout the 24/7 duration without involving too much human intervention.

3. Safety & Security / IP Security

Data theft and breaching of users’ privacy are two major concerns that prevent enterprises from serving their customers properly.

But now enterprises are concentrating on adopting a security-first approach in mobile app development with the introduction of new versions and cutting-edge technologies like Cloud, IoT, Blockchain, and so on to safeguard user’s privacy and protect sensitive data pretty efficiently.

4.  Shifting to Low/No Code Development Method

It is emerging as an efficient and time-saving alternative for many companies to bring out high-performing and scalable mobile apps without writing codes from scratch.

As this method does not involve specialized technical skills, firms having employees with non-technical backgrounds can also yield the dividend of this development model.

You just have to customize existing codes, templates, and other app development components to fulfill your specific business objectives and requirements.

5. Integrating Predictive Analytics

When running a business, it is important to be aware of the evolving requirements and expectations of customers ahead of your competitors. This can be achieved with the help of a predictive analytics model. It allows establishments to understand emerging market trends, customer preferences, etc. quite accurately.

Now in the mobile app segment, the utilization of this model is gaining prominence. It is empowering companies to obtain useful data on every customer’s product/service choices, purchasing history, etc. to serve them properly.

However, to utilize this model properly, seeking guidance from a reliable mobile app development company will be quite helpful.

6. Deploying AR & VR Technology

The impact of AR & VR technology in influencing consumers’ purchasing decisions is already evident across various industries. This factor has propelled many establishments to integrate AR & VR technology in mobile app development. The purpose is to boost their shopping and other activities on a real-time basis in the physical and digital worlds simultaneously.

Currently, there are over 171 million AR & VR users across the world. So, to captivate this huge user segment, you must look for top-rated mobile app development services to obtain a satisfactory outcome.

Why Choose Us As Your App Development Partner?

At Red Apple Technologies, we have been offering cutting-edge mobile app development and game development solutions for multiple segments of users. No matter how complex your project is, we deliver the best outcome blending a design led thought process and Tech innovation. There are plenty of reasons that help us to emerge as a leading app development company.

Industry Exposure

Covering a decade-old journey in the game and app development segment, we have emerged as your one-stop destination to fulfill your distinct visions and requirements with quality and perfection.

Technological Expertise

We always take the lead in using next-gen technologies like Blockchain, AR, VR, NFT, etc. to convert your dreams into scalable, secure, robust, and immersive applications.

Regulations Compliant

Our app development services are always in compliance with regulations like GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), ADA (Americans with Disabilities Act), and so on.

24/7 Customer support

As a leading tech enterprise, we always make sure that clients can smoothly share their project requirements, send feedback and grievances, seek help, etc. directly with our enterprising team. Hence, we are active 24/7 on various communication platforms to serve them the best.

Experienced Workforce

Presently, we are having 150+ professionals comprising developers and designers with multi-faceted talents and experiences. They deploy a design-led thought process to transform your imagination into a live reality. We also allow enterprises to hire app developers on a dedicated basis to witness superior work quality.

Guaranteed Outcome

Till now, we have delivered over 450+ projects with guaranteed outcomes. No matter how big or small your requirements are, we always give our 100% effort and merit to fulfill your app development project goals and needs flawlessly.