How Generative AI is Reshaping the Industry of Media & Entertainment?

Generative Artificial Intelligence (AI) has emerged as one of the most sophisticated tech innovations in recent times with its immense potential to serve enterprises of all types. From writing to coding, and creating images, the power of generative AI is continuously evolving with the changing technological landscape to handle complex challenges and explore new opportunities.

As of now, the global market size of generative AI is $29.00 billion which is estimated to achieve an impressive revenue amount of $667.96 billion in 2030 (Source: Fortune Business Insights). Many startups, Fortune 500 companies, etc. are very keen to use this next-gen technology with the help of a professional AI app development company.

Top Generative AI Statistics- Our Editor’s Pick

• 64 percent of enterprises across the world are sensing the urgency of using generative AI to stay ahead in the market. (Source: Botco)
• Investment in creating generative AI software products will witness an impressive growth of $10.68 billion in the future. (Source: Pitchfork)
• 95 percent of software developers across the world are using generative AI to write new codes. (Source: Sourcegraph)
• 70 percent of industry professionals are using generative AI in the workplace to boost productivity. (Source: Fishbowl)
• By 2025, generative AI will assist pharmaceutical companies in producing medicines. (Source: Enterprise Apps Today)

Presently, generative AI is witnessing a massive demand in the media and entertainment industry. Establishments that are operating in this sector are scaling up the use of this robust technology with the help of a leading AI app development company to achieve distinct objectives. In this blog, we shall explore:

The Notable Impacts of Generative AI in the Media and Entertainment Industry

1. Personalized Content Delivery

Identifying the right user segments is very important when introducing a game, OTT, news, or music streaming app to ensure surplus dividends. Previously, it was a very time-consuming process to track the right audience group and then serve them with the right content.

The entry of generative AI is empowering various media and entertainment companies to deliver personalized content comprising movies, web series, music shows, etc. on a real-time basis to the right audience segments within a very short time. This is helping them satisfy a huge viewer base of distinct tastes and choices quite magnificently.

2. Streamlined Workflow

Initially, media and entertainment establishments used to devote much time and effort to bringing out fresh and new concepts on a daily basis to impress a vast user segment. This tends to delay the scheduled deadline and also severely affects the content quality over time.

Now with the arrival of new-age generative AI tools, media and entertainment studios are consistently launching engaging content packed with unique thoughts and ideas of various types. It is eventually allowing them to amuse and delight their end users pretty efficiently throughout the year.

3. Promote Deeper User Interaction

Previously, enterprises had to explore multiple options to constantly refine the experience of their targeted users after launching a music, game, or other streaming application.

The deployment of generative AI is helping them to ensure a deeper end-user engagement with the incorporation of NPCs ( Non-Player Characters), live chatbots, and other immersive elements. It is empowering them to serve users with a delightful and awesome experience of using various applications without feeling bored.

4. Better Insights

As the industry of media and entertainment is becoming quite competitive, it is important to proceed with the right strategies to achieve an impressive outcome. However, to shape your strategies perfectly, you need to be aware of the latest market trends, and technologies, and also about the consequences of every step in advance.

The emergence of generative AI is allowing media and entertainment agencies to visualize every plan of action and empower them to craft the right strategies and make the right business decisions to stay ahead in the market competition.

Now we shall glance at:

 

Some of the Prominent Use Cases of Generative AI in Media & Entertainment

1. Virtual News Anchors

It is one of the amazing use cases of generative AI that has created an immense response in the media and entertainment establishments.

News anchoring is a creative job for which media agencies always have to work hard in selecting the best professionals who will serve users with non-stop news reports quite immersively.

The introduction of generative AI is providing them with a cost-effective and productive option to craft virtual news anchors who are impressing viewers by presenting on-demand news programs throughout the year.

The first AI news anchor was launched in 2018 by a Chinese news agency named Xinhua. Similarly in India, the deployment of generative AI has resulted in the formation of popular virtual news anchors like Lisa, Maya, Soundarya, and Sana.

2. Celebrity Avatars

The use of generative AI is helping media and entertainment organizations across the world to bring out realistic virtual avatars of movie stars, sportspersons, and other celebrities with original voices and tones in cartoons, games, advertisements, and various online events.

This remarkable technology is steadily reducing the time and money of media and entertainment agencies from approaching celebrities. Similarly, it is also letting celebrities avoid visiting shooting spots frequently so they can concentrate on other essential activities.

Recently, a US-based advertisement company, VMLY &R,used the AI avatar of famous American pop singer and actress, Jennifer Lopez when shooting an ad for Virgin Voyages. It received an immense response from viewers.

Similarly, in 2021, a virtual image of celebrated American actor Bruce Willis was generated with the help of an AI app development company for a Russian telecommunication organization.

3. Optimizing Gaming Experience

Previously, a game development company used to spend a lot of time and effort when offering players immersive storylines, mechanics, levels, non-player characters, etc. after launching a gaming application.

The emergence of generative AI has not only streamlined the overall game development process but is also enabling a gaming studio to constantly add new storylines, unique backgrounds, smart virtual characters, etc. of superior quality at a remarkable speed to impress gamers with jaw-dropping content throughout the year.

As of now, the impact of generative AI has attained visibility in landmark games like Last of Us: Part II, Horizon Zero Dawn, No Man’s Sky, etc. with the superb portrayal of expressive characters and environments, interesting storylines, powerful narration, and the incorporation of stunning visuals in every gaming scene.

We have presented some notable use cases of generative AI in the media and entertainment industry. There are plenty of scenarios where using this leading-edge technology is helping many startups and other establishments to explore new opportunities and overcome hurdles to impress and engage viewers.

How Red Apple Helps You to Leverage the Potential of Generative AI?

At Red Apple Technologies, we always serve industries with customized solutions combining perfection and quality. Our experienced developers and other professionals constantly work hard to provide the desired outcome that perfectly matches your business goals and visions. As a leading game development company, we constantly keep ourselves aware of the latest tech trends and market conditions to guide you in choosing the right service for your business. We also have the proficiency and infrastructure to elevate your business with the help of generative AI in segments like Fintech, Healthcare, Education, Gaming, E-commerce, and so on.

Until now, we have executed over 1000+ projects and have a proven track record of handling other new-age technologies like AR, VR, Blockchain, NFT, etc. to bring alive your unique project vision. We are always keen to know your project ideas to serve you the best possible results. Feel free to connect with our enterprising team anytime.