How Beacons Can Enhance Visitor Experiences in Museums

For businesses and mobile app developers Bluetooth Low Energy beacons are providing new challenges. With time passing by advanced technologies have set in and they have contributed a lot in making beacons enriched in features and functionalities. Apart from improving business processes, increasing revenues, reducing costs, beacons are largely used to enhance user experiences across the globe. To keep pace with its increasing demands, developers are focusing on this technology so that businesses across industries can experience their desired advantages to stand out in the current competition.

In this discussion however, we will mainly discuss how beacons can and have revolutionized experiences that museums can offer. Experts are of the opinion that museums will be one of the biggest beneficiaries of this new edge technology in terms of engagement and communication. Beacon technology in museums has been gaining prominence owing to the following factors listed below.

Contextual Information : As the visitors move around the museum, beacons can be used to trigger hyper targeted and proximity based updates. For example with a beacon enabled app the visitors can get alert of any upcoming lectures as they pass by. Messages relayed via beacons can provide details about any exhibits or even about the history of the museum itself. Depending on specific artifacts and exhibits recommendations can be sent by the visitors for expression of interests. In addition to this if the visitors spend a considerable amount of time near any particular exhibits, then they can recommend related artifacts that can be purchased later from the museum shop.

Analytics : With beacons data can be collected to gain insights regarding the behavior of the visitors. This in turn can help in improving the locations of the exhibits along with the layouts of the museum. As a result of this you can engage your visitors and turn their dreams into reality. By using beacon technology for museums you can identify which exhibits are popular and also how much time visitors are spending at various locations. Apart from this using this technique you can also get to know whether the popularity of your exhibits is due to the content or due to the placements. Thus with beacons you can actually track the entire visit process of your visitors right from the entry point. Aspects like time spent, sections visited, purchase history etc can be measured to ensure satisfaction among the visitors.

Entry Tickets : With beacons being placed at entry points, museums can remain free from the task of manual entry of tickets. By getting inside the museum door, the visitors are recognised through apps installed on their devices.Without using the wallet or smartphone, the visitors can pay their entry fee through the POS system. This is indeed a seamless process as it eliminates the hassle of standing in long queues to buy tickets. Apart from normal visitors there are pass holders who have added advantage of instant entry. This system is equally applicable for cafes and gift shops at museums.

Self Guided Tours : App development using beacon technology enables museums to provide their visitors with streamline self-guided tours.. Details information can be directly transmitted on the mobile home screens of the visitors by placing beacons around the museum. By proceeding at their own pace the visitors can spend significant time with respect to any exhibits that appeal to them. In this way the museum can curtail its resources without compromising on the quality of interaction for the users. To complement the exhibits, there can be descriptions, additional videos, photos,information about the creator, audio streaming etc.

Educational Excursions : The implications of beacon technology in museums can provide tools to experience world class learning by art lovers and students. Field trips initiated by schools and colleges can be enriched with rich interaction using beacon advantages. Directional cues provided on screen can be followed by the students, sketches with whiteboard features can be done or notes can be taken for better understanding.

Contribution of Red Apple Technologies – A Reputed Mobile App Development Company

We have been quite successful in this regard with our Kolkata Police Museum app. The main purpose of this app is to inform the visitors regarding the history of Kolkata, transformation of Kolkata Police and the different tasks performed by them. Here the visitors will be given information via audio format. With our technical expertise we can serve similar requirements with utmost efficiency and creative excellence. In today’s fast paced world, our beacon technology solutions for museums can help in making learning interactive and engaging than before. We hope that people would feel motivated in visiting museums to know more about exhibits once they experience beacon advantages. Apart from this, we can also contribute to different major industries using this technology.

Conclusion : So how about moving ahead with the attributes of beacon technology? We as an app development company can give you the desired benefits of making your museum content realistic with our tailor made services at affordable costs. So do not hesitate to approach us for an effective consultation failing which you can lose your chance of delivering trend setting experience.