How Should You Develop a Media & Entertainment App like MixMuvi?

Right now, people in the United States spend around 8 hours and 5 minutes each day on various media and entertainment platforms (Source: Statista). This engagement trend is attracting enterprises and startups to join and invest in the media and app development industry.As of now, the media and entertainment industry is displaying a robust market size of $27.72 billion. By 2029, it shall witness a surplus growth of $40.36 billion (Source: Mordor Intelligence).

Now!

Let’s have a look at the

Daily Average Screen Time of US Population on Various Online Activities

• Gaming- 1hour 46 minutes
• Video Chatting- 20 minutes
• E-reading- 15 minutes
• Social Media- 1 hour 27 minutes
• Watching TV & Videos- 3 hours 16 minutes
• Content Creation- 14 minutes
• Website Browsing- 51 minutes
• Other- 29 minutes

Similarly, let us also have a quick view of the:

5 Top Media and Entertainment Apps

1.  Netflix

Revenue Generation- $33.72 billion
Active User- 260.28 million subscribed users

2. Spotify

Revenue Generation- $14.98 billion
Active User-551 million

3. HBO Max

Revenue Generation- $7.7 billion
Active User-73.8 million across the world and in the United States it is 46.8 million.

4. YouTube

Revenue Generation- $29.2 billion
Active User- 2.7 billion

5. Amazon Prime Video

Revenue Generation- $35 billion
Active User- 200 million

So, to establish your business in the media and entertainment segment, seeking guidance from a professional mobile app development company will be useful. It shall allow you to target various niche segments to stand out in the competitive global market.

Currently, the market of video editing apps is booming with an impressive revenue size of $2.43 billion (Source: The Insight Partners). No doubt investing in this segment will let you earn surplus profits. So, in this post, we will mainly discuss:

What are the Steps to Create a Video Editing App Like MixMuvi?

From editing photos and videos with amazing visuals and melodious soundtracks, the MixMuvi app has already gained a huge chunk of users within a very short duration. However, to create such a popular video editing app, you have to observe steps like-

1. Thorough Planning and Research

Like other apps, you also need to proceed with a foolproof plan and research when creating a video editing app. Consulting a recognized mobile app development company will help you with privileges like-

• Identifying the right audience segment based on, age, gender, location, etc.
• Outlining the major features and functionalities after reviewing competitors’ apps
• Creating a realistic project plan comprising a budget estimation, milestones, development resources, completion deadline, etc.

2. Ideal UI/UX Design

It is very essential that users can gain comfort and convenience when navigating your media and entertainment app. Therefore, you have to focus on certain things like-

• Visualize the ideal layout of your app with the creation of high and low-fidelity mockup designs and prototypes
• Focus on the latest UI/UX design trends to enhance the visual appeal of your app naturally.
• Make sure that the app color, fonts, and other visual details perfectly match the preferences of your end users.

3. Development

This is also a vital aspect where seeking assistance from a mobile app development company will help you a lot. This phase is often split into two portions-

• Frontend Development

When optimizing the look and feel of your video editing app, utilizing Flutter, Kotlin Multiplatform, etc. is enough to attain the desired outcome.

• Backend Development

This is the vital portion where components like servers, APIs, and databases should work seamlessly. It will help to ensure the robust and scalable performance of your video editing app with the integration of core features and functionalities.

It will be wise to hire app developers with immense expertise and experience. This shall help you to manage your app’s backend efficiently.

4. Testing and Quality Assessment

Besides detecting and eliminating bugs (coding errors), you also have to launch performance tests, compatibility tests, usability tests, etc. to ensure that the app is working excellently.

Similarly, you also have to make sure that your app fulfills the prescribed guidelines of GDPR (General Data Protection Regulation), Children’s Online Privacy Protection Act (COPPA), California Consumer Privacy Act (CCPA), etc.

5. Launch and Deployment

Once the development phase of your video editing app is completed, you must launch your app on popular publishing platforms like the Play Store of Google, the App Store of iOS, and so on to gain the attention of users easily.

At the same time, you should also deploy marketing techniques like ASO (app store optimization) CPI (Cost Per Install), etc. to generate awareness and craze about your upcoming video editing app.

6. Updates and Maintenance

Releasing the video editing app is not enough to boost revenue generation and user engagement, you also have to concentrate on adding-

• Version updates
• Performance optimization
• Vulnerable patching

This helps to make sure that your app continues to attract end users throughout the year. So when seeking customized mobile app development services, you must make sure that it also offers post-launch support and maintenance throughout the year.

How Do We Help You in Media and Entertainment App Development?

At Red Apple Technologies, we work constantly with passion and innovation to realize your business goals with a stunning result. As a leading app development company in the USA, we are always involved in research and development to meet the changing requirements of your customers with leading-edge solutions.

When you approach Red Apple Technologies for media and entertainment app development, you will receive benefits like-

• Expertise & Experience

Whether developing a game app, OTT app, video editing app, or types of media and entertainment apps, we have the rich expertise to transform your vision flawlessly. Similarly, our decade-old market exposure also helps us to handle multiple projects smoothly.

• Smooth Content Management

Our industry experts also provide useful assistance in organizing, distributing, and managing media and entertainment content quite efficiently. This allows you to impress your desired user segments quite consistently.

• 24/7 Customer Support

Our mobile app development services also come with 24/7 active customer support. This allows us to easily solve the urgent project requirements of clients quite smoothly.

• Flexible Hiring Options

We allow clients to hire our hardworking, passionate, and experienced developers and other professionals with recruitment models like- Dedicated Hiring, Fixed-Cost Models, and Time and Materials (T & M).

• Ensure Project Secrecy

Safeguarding your unique project idea is also our top priority when you approach us. From signing documents like NDAs (Non-disclosure agreements) and deploying other IP protection mechanisms, we make sure that your idea is properly preserved.