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What is The Real Cost of Making a Video Game in 2025?

by ARUP ROY / Tuesday, 17 June 2025 / Published in game development company, Mobile Game Development
real time cost of game development
Table of contents
  1. Video Game Development Cost Breakdown- Essential Insights You Should Not Miss
    1. 1. Game Genre
    2. 2. Engagement Model
    3. 3. Development Timeline
    4. 4. Team Size
    5. 5. Native or Cross-Platform
    6. 6. Marketing and Promotions
    7. 7. Support and Maintenance
  2. Red Apple Technologies- Your Go-to Partner in Game Development
    1. Closing Statement
  3. To Have A Better Understanding On This Let us Answer The Following Questions

According to DataReportal, people are spending around 6 hours and 40 minutes every day on gaming. This indicates how video games have become engaging in recent times. Harnessing the power of leading-edge technologies of Generative AI, Blockchain, NFT, Augmented Reality, Virtual Reality, and others, game development companies are adding unique storylines, immersive visuals, and gameplay features in game development to hook the attention and curiosity of gamers.

As of now, the global population of online gamers is over 3.32 billion, which will continue to grow in the coming years. This provides an exciting opportunity for aspiring businesses to join the industry of game development with cutting-edge development platforms like Unity, Unreal, HTML5, Cocos-2D, etc., to reshape the gaming experience of casual and hardcore players. But when creating a game, you not only have to choose the right game engine, you also need to identify the crucial factors that will allow you to meet the cost of game development properly.

Video Game Development Cost Breakdown- Essential Insights You Should Not Miss

As game development is a complex process where every step is vital to get the desired outcome, you have to take into consideration different things to ensure the smooth execution of your project vision. It is time to find out what influences your overall video game cost so that you do not have to struggle to meet the growing budget of your project.

1. Game Genre

Your game genre selection tends to influence your project cost. For instance, when you are working in a simple 2D casual game like Adventures of Natia, Angry Birds, and others, you do not have to spend much. But your expenses will be higher when you are creating leading-edge 3D games like Devil’s Eyes, Red Dead Redemption II, and others.

2. Engagement Model

It also impacts your video game cost to a significant extent. When your game concept and project scope are clear and you do not want further revisions, choosing the fixed cost model will enable you to control the development budget. Under this model, you just have to pay the upfront amount and wait to get the project work done on the scheduled timeline.

But when you are seeking more improvements in your game project idea or your project scope is evolving, selecting the hourly rate model is beneficial. However, it will increase your project cost over time. Now, it entirely depends on your requirements to choose between Fixed-Cost vs Hourly Rate.

3. Development Timeline

In simple 2D game development, the development timeline usually ranges between 2-4 months. As a result, it helps you to avoid excess investment. But in developing a 3D game with hardcore features, it often takes about 3-6 months or more, based on your project complexity. This eventually raises your project budget for which you must be prepared at the beginning.

4. Team Size

Whether you are creating a 2D game or a 3D game, you need professionals like:

  • Character Artists
  • Background Artists
  • Level Designers
  • Coders
  • QA Testers, and others

When you are hiring an in-house team for your game, the project expense will continue to grow as you have to bear expenses like salary payment, procuring hardware and software tools, and much more.

But when you hire remote developers under the dedicated model, it not only reduces your video game cost but also enables you to gain outstanding quality of work within the fixed deadline.

5. Native or Cross-Platform

In native game development, you have to hire separate teams for Android, iOS, Linux, and other platforms to create and run your games. Even though it ensures an optimized performance but your project budget significantly increases as you have to spend on different teams every time to create and launch your games for distinct platforms.

However, in cross-platform development, your project budget does not increase much as your development team only needs to tweak the same codebase to release your games for multiple platforms. Moreover, investing in cross-platform solutions also helps you boost your market and user reach within a shorter duration.

But to craft a multi-platform game, you should seek help from a prominent mobile game development agency like Red Apple Technologies. It will also let you explore 100+ unique game ideas for Android and iOS.

6. Marketing and Promotions

These days, businesses are launching trailers, organizing promotional events, or offering game merchandizes to tempt users playing their upcoming games. No doubt, such marketing activities psychologically impact your players. But at the same time, it raises your video game cost, which you should handle properly with the help of an experienced Android game development company.

7. Support and Maintenance

From debugging to content update or modifying codes, your responsibility to ensure the smooth performance of your game since post-launch will also increase. For that, you need to be ready in advance to meet the ongoing support and maintenance budget quite conveniently.

Red Apple Technologies- Your Go-to Partner in Game Development

Whether you want to build action games or a simple 2D casual platformer game, we at Red Apple Technologies are always committed to offering you next-gen game development services with a stunning outcome. Our in-house development team consists of over 250 professionals, including designers, developers, artists, animators, etc. always extend their creative potential to translate your idea into a robust, secure, and visually appealing game platform.

They make sure that your project is completed within the scheduled deadline so that you can upload your game to Google Play Store, iOS App Store, and other leading publishing platforms. Similarly, we also assist you in exploring our range of engagement models like Time and Material, Fixed Cost, Dedicated Hiring, and much to widen your project execution scope in the best possible manner.

Closing Statement

There is no direct rule for game development. It often involves new concepts, gameplay features, technologies, marketing strategies, and much more. Hence, it is very difficult to determine the specific budget when investing in a game development project. For that, you have to communicate with a leading mobile game development company like Red Apple Technologies, where you will get the proper estimation for your project budget. The experienced technical team of this organization will evaluate your project goals and offer you the right budget estimate. Besides, they will also suggest feasible alternatives that will help you to overcome the growing expenses for game development without neglecting quality.

To Have A Better Understanding On This Let us Answer The Following Questions

What financial models can help recover my development costs faster?

Answer: To recover your game development budget, you have monetization options to explore like:

  • In-app Purchases
  • Rewarded Video Ads
  • Subcriptions
  • Seasonal or Battle Passes, and much more. 

But to choose the right monetization model for your game, seek guidance from a prominent game development agency like Red Apple Technologies.

How long does it take for a game to become profitable?

Answer: It entirely depends on your game type, technology stack integration, monetization options, and much more. Hence, to receive the right deadline estimation for profitability, you should communicate with our team now.

Is live ops a necessary investment for mobile and online games?

Answer: Yes! Indeed. Investing in the live ops feature in video games with the help of a game development company will allow you to retain users’ attention.  This will enhance your game’s downloads and installation figures across all platforms.

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