Senior Product
Marketing Manager

What's the role?

We are looking for a Product Marketing Manager to take end-to-end ownership of marketing, growth and revenue-linked initiatives and partnerships for our Free-to-Play (F2P) game website and mobile app.

This role requires a strong understanding of gamer behavior, community culture, performance marketing and commercial growth levers, including sponsorships and strategic partnerships. The incumbent will lead user acquisition, engagement, retention, brand building and monetization-support initiatives, while owning brand partnerships, influencer ecosystems, strategic partnerships and marketing-led revenue streams.

The role works closely with Product, Game Design, Live Ops, Tech, Creative, Analytics, Community and Finance teams to execute all Go-To-Market (GTM) initiatives across the product lifecycle. This is a senior, high-impact role reporting directly to the CEO.

What will be your responsibilities?

Product & Marketing Strategy

• Own and execute the complete product marketing strategy for F2P games across web and mobile platforms.
• Build monthly, quarterly and annual marketing plans aligned with business goals and product roadmaps.
• Define product positioning, value propositions, marketing pillars and key messaging based on player insights.
• Lead Go-To-Market (GTM) execution for new features, game updates, seasons and launches.
• Maintain and evolve the game’s brand identity, tone of voice and storytelling across all channels.

User Acquisition & Performance Marketing

• Manage and optimize paid User Acquisition (UA) channels including:
  • Meta Ads, Google Ads, Snapchat Ads
  • Programmatic & affiliate networks
  • Influencer marketing platforms
  • Original Equipment Manufacturer (OEM) platforms (Mi Ads, Samsung Ads, Oppo/Vivo, Realme Ads)
  • App Store Optimization (ASO)
• Own marketing budgets and continuously optimize Cost Per Install (CPI), Cost Per Acquisition (CPA), Click-Through Rate (CTR), Return on Ad Spend (ROAS), Lifetime Value (LTV) and retention.
• Design and manage re-targeting and re-engagement flows to reduce churn.
• Collaborate with UA and creative teams to optimize targeting, creatives and funnels.

Revenue, Partnerships & Commercial Growth

• Own marketing-led revenue streams in collaboration with Product, Business and Finance teams, with clear accountability for growth outcomes.
• Identify, pitch, negotiate and manage brand sponsorships and strategic partnerships across:
  • In-game events, tournaments and leagues
  • Seasonal challenges, rewards and Live Ops campaigns
  • Co-branded content and digital assets
• Design and execute co-marketing and sponsorship programs that drive both player engagement and incremental revenue.
• Work with Product and Live Ops teams to integrate revenue-generating mechanics, such as:
  • Sponsored events and challenges
  • Rewarded ads and partner-led experiences
  • Limited-time offers and branded in-game items
• Build and manage partnership budgets, Profile & Loss ownership and Return on Investment frameworks.
• Forecast and report the revenue impact of marketing campaigns, GTM initiatives and partnerships to leadership.
• Track and optimize partnership-driven KPIs including incremental revenue, Average Revenue Per User (ARPU) uplift, Lifetime Value (LTV) impact, conversion and retention influence.
• Manage end-to-end partner relationships including negotiations, execution and performance reporting.
• Explore platform partnerships, cross-promotions and ecosystem alliances to drive scalable growth.

Influencer, Creator & Community Growth

• Build and scale a long-term influencer and creator ecosystem, beyond one-off campaigns.
• Segment creators by platform, region, language and audience relevance.
• Design performance-based influencer programs (Cost Per Acquisition (CPA), revenue share, milestone-based models).
• Drive community engagement across Discord, YouTube, Instagram and other relevant platforms.
• Support contests, tournaments, community events and Live Ops activations.
• Build and promote User Generated Content (UGC) pipelines, including:
  • Gameplay videos, clips and highlights
  • Player reviews, reactions and commentary
  • Fan art, memes and community-led content

Content, Creative & Messaging

• Oversee creation of marketing assets including trailers, ad creatives, banners, social content and store assets.
• Ensure all messaging aligns with gamer psychology, community culture and brand tone.
• Collaborate with creative, design and video teams for high-impact storytelling and campaigns.

Analytics, Insights & Optimization

• Track and analyze key metrics including Daily Active Users (DAU), Weekly Active Users (WAU), Monthly Active Users (MAU), retention, Average Revenue Per User (ARPU), conversion and funnel performance.
• Run A/B tests on creatives, messaging, targeting and landing pages.
• Conduct market research, player studies and competitor benchmarking.
• Translate player behavior and campaign data into actionable insights for product and marketing teams.
• Prepare performance dashboards and reports for leadership.

Cross-Functional Collaboration

• Work closely with Product, Game Design, Art, Tech, Quality Assurance (QA), Live Ops, Analytics and Customer Experience (CX) teams during feature development and launches.
• Align marketing calendars with product releases and in-game events.
• Support in-game communication strategies and promotional mechanics.

What's required from you?

• Bachelor’s or Master’s degree in Marketing, Business, Communications or a related field.

Experience & Professional Skills

• 7–8 years of experience in product marketing, performance marketing or growth roles, preferably in:
• Gaming
• Mobile apps
• Entertainment
• Consumer internet or social platforms
• Strong passion for video games, player communities and the F2P ecosystem.
• Proven experience managing digital marketing funnels and paid acquisition campaigns.
• Strong analytical skills with hands-on experience tracking Cost Per Install (CPI), Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), Lifetime Value (LTV) and retention.
• Excellent communication, stakeholder management and project coordination skills.
• Experience working with global markets (North America, Europe, Southeast Asia, Latin America (LATAM)) is a plus.

What Success Looks Like in This Role (First 12 Months)

• Scaled and optimized user acquisition with improved Cost Per Install (CPI), Lifetime Value (LTV) and retention.
• Established repeatable brand sponsorship and partnership revenue streams.
• Delivered successful GTM launches for key features and Live Ops cycles.
• Built a high-performing influencer and creator ecosystem.
• Improved community engagement, content velocity and player advocacy.
• Provided data-backed insights influencing product and monetization decisions.

Why Join Us

• Opportunity to own and shape growth and marketing strategy for fast-growing F2P game titles.
• High-visibility role with direct impact on revenue, engagement and brand growth.
• Exposure to modern marketing tools, analytics, Live Ops and experimentation frameworks.
• Creative, fast-paced environment with strong learning and long-term career growth opportunities.

About Us

Red Apple Technologies is a fast-growing technology and consulting organization helping businesses solve complex challenges through smart, scalable digital solutions. Our mission is to enable growth by combining technology, strategy and execution—so our clients can focus on what matters most: building sustainable, future-ready businesses.

Founded with an entrepreneurial spirit, we work with startups, SMEs and enterprise clients across industries, delivering solutions in SaaS, AI, AR/VR, digital transformation and project management ecosystems. We believe that technology should be practical, impactful and aligned with real business outcomes.

Today, Red Apple Technologies is trusted by clients who value agility, innovation and long-term partnerships. Our teams collaborate closely with business leaders to understand their goals, identify opportunities and deliver measurable results that drive efficiency, scalability and competitive advantage.

We have a strong vision of building a people-first organization where learning, ownership and growth go hand in hand. At Red Apple Technologies, careers are shaped by exposure, responsibility and continuous development—whether you’re starting your journey or scaling your expertise.

We’re growing with purpose, focused on building meaningful solutions, lasting client relationships and a culture where talented individuals can thrive. And this is just the beginning.

What employee benefits do we have?

• Medical insurance coverage for employees.
• Compensation will be commensurate with experience, technical depth and contribution to system quality and reliability. Competitive compensation aligned with senior marketing and growth leadership roles, with scope for performance-linked incentives.
• Structured learning & development (L&D) programs.
• Location-stable roles in Kolkata with no travel requirement.
• A professional, collaborative and growth-focused work environment.
• Long-term career progression opportunities in a growing organization.

We’re building a workplace where experienced professionals can do their best work—without unnecessary complexity—while growing steadily and sustainably with the company.