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MultiBrandPlay: White-Label Casino Platform
Transforming Customer Experience with AI-Driven Insights.
MultiBrandPlay
Product Name
Web & Mobile
Platform
iGaming & Casino
Industry
Project Details
MultiBrandPlay is a white-label casino platform built to help businesses quickly launch and manage multiple branded casino apps or portals using a centralized backend system. With its modular structure, it enables brand-specific experiences while keeping operations, data, and logic unified. The goal was to offer seamless scalability for both free-play and real-money markets.
Scoping Out the Project
The goal was to build a casino system that allowed fast and efficient deployment of multiple gaming brands from a single backend. The client needed a solution that could:
- Let individual brands offer distinct user interfaces, themes, and reward systems.
- Support a centralized player account, wallet, and leaderboard system.
- Allow independent marketing and offer management for each brand.
- Maintain regulatory flexibility based on geography and licensing rules.
- Provide a unified reporting and analytics dashboard across all properties.
Facing Challenges Head-On
Brand Customization with One Core Engine
Balancing full UI/UX flexibility for each brand while avoiding codebase duplication.
Real-Time Synchronization
Ensuring that backend updates reflect instantly across all brands and devices.
Licensing & Market Compliance
Building control features that toggle content and payment access by region.
Backend Scalability
Designing an infrastructure that supports sudden traffic spikes from promotions across different brand ecosystems.
Solution
We delivered a modular, scalable white-label casino framework that supports multiple brand launches without rebuilding from scratch.
- Created a brand layer system allowing visual and feature-based customization.
- Enabled a unified wallet and account system that works across all brands.
- Integrated a real-time bonus and offer engine with per-brand control.
- Developed a backend dashboard for campaign setup, analytics, and regional settings.
Technologies
RESTful APIs
AWS
Unity
Node.js
Socket.io
PostgreSQL
React Native
Key Features
Multi-Brand Control Center
Easily manage brand interfaces, content, and language settings from a shared admin panel.
Centralized Wallet System
A single player profile supports multi-brand play, rewards, and account history.
Offer & Bonus Module
Each brand can schedule unique tournaments, offers, and free spins independently.
Compliance Layer
Region-specific toggles ensure only licensed features are visible in regulated markets.
Result & Achievement:
We successfully launched five fully branded casino portals, resulting in a 100% increase in rollout speed and faster market entry for each brand. By leveraging a reusable backend architecture, we reduced overall development costs by 60% without compromising quality. Player engagement soared, with a 250% boost in daily active users across all live platforms. Even during high-traffic promotional events, the system delivered consistent performance, maintaining 99.8% uptime to ensure seamless gameplay and uninterrupted user experiences.
Timeline
Our Team
1
UI/UX
Designer
1
Project
Manager
2
Backend
Developer
1
DevOps
Engineer
1
Compliance Expert
1
Frontend
Developer
Private: MultiBrandPlay
Launching and scaling multiple casino brands used to take us months. With MultiBrandPlay, we cut that time by more than half. Every brand now runs independently without losing backend consistency. This platform gave us the edge to grow fast and smart.
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