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The MIKROS Success Story...

The MIKROS Success Story - Empowering Game Developers with Data-Driven Insights

Transforming Customer Experience with AI-Driven Insights.

MIKROS

Product Name

Web & Mobile

Platform

Gaming & Analytics

Industry

Project Details

MIKROS is the world’s leading in-app analytics service designed specifically for mobile games, offering real-time data tracking and advanced analytics to empower game developers and independent studios. By providing insights into user behavior, market trends, and purchase history, MIKROS helps developers make informed, data-driven decisions to enhance game performance and profitability. With a robust ecosystem supporting real-time usage tracking, location segmentation, device attributes, and predictive analytics, MIKROS stands out as a comprehensive analytics powerhouse.

Scoping Out the Project

The client’s vision was to build an analytics ecosystem that would:

Provide game developers with a powerful Unity SDK for easy integration.
Deliver advanced analytics through a web-based dashboard.
Offer real-time tracking of user behaviors and market insights.
Enable predictive analytics for user engagement and spending patterns.
Support industry-wide data sharing for comparative analysis.

Facing Challenges Head-On

Data Diversity

Building an ecosystem that efficiently identifies, processes, and analyzes diverse data sets from multiple sources for comprehensive insights and decision-making support.

Advanced Analytics

Ensuring real-time and predictive analytics with high accuracy to provide actionable insights and enhance performance across various business operations and strategies.

SDK Integration

Developing a lightweight, efficient Unity SDK with minimal setup requirements, offering seamless compatibility and easy integration for game developers and content creators.

Long-Term Scalability

Creating a flexible, future-proof system designed to evolve with industry needs, supporting increasing data volumes and advanced feature expansions over time.

Solution

A scalable SaaS platform combining real-time data tracking, predictive analytics, and industry benchmarking, enabling game developers to make strategic, data-driven decisions.

Monitors key performance indicators like retention, session length, and monetization in real time.
Applies predictive analytics to anticipate user behavior and optimize game design.
Benchmarks performance against similar titles and market standards for competitive insights.

Technologies

Unity

PHP

MySQL

RESTful APIs

Key Features

Real-time User Behavior Analytics

Tracking and analyzing user behavior patterns in real-time to optimize engagement, retention, and monetization strategies for digital platforms and gaming applications.

Predictive Engagement Models

Using data-driven models to forecast user engagement and spending behavior, enabling proactive decision-making and personalized marketing strategies.

Industry-Wide Benchmarking

Providing comparative analysis with industry data sets to identify performance gaps, set realistic goals, and drive competitive advantage in the market.

In-App Features Suite

Offering out-of-the-box tools like chat, achievements, leaderboards, and in-app purchases to enhance user experience and drive monetization opportunities.

Result & Achievement

By leveraging data-driven optimization, game performance improved by 80%, while predictive analytics reduced product failure rates by 60%. Within the first year, over 100 game studios joined, benefiting from actionable insights that boosted developer retention by 75%.

Timeline

Our Team

2

Data
Scientists

1

UI/UX
Designer

1

Project
Manager

2

Unity
Developer

2

Backend
Developer

1

Quality Assurance
Engineer

MIKROS

MIKROS has transformed how we approach game development. Its advanced analytics and real-time insights have empowered our team to make smarter, data-driven decisions. The platform’s ease of use and depth of information make it an invaluable tool for any game studio.