Meet Us @ 2024, Hyderabad    |    Together, Let's Explore Game Development Avenues!
Red Apple Tech
  1. Home
  2. >
  3. Case Studies
  4. >
  5. The MIKROS Success Story...

The MIKROS Success Story - Empowering Game Developers with Data-Driven Insights

Transforming Customer Experience with AI-Driven Insights.

MIKROS

Product Name

Web & Mobile

Platform

Gaming & Analytics

Industry

Project Details

MIKROS is the world’s leading in-app analytics service designed specifically for mobile games, offering real-time data tracking and advanced analytics to empower game developers and independent studios. By providing insights into user behavior, market trends, and purchase history, MIKROS helps developers make informed, data-driven decisions to enhance game performance and profitability. With a robust ecosystem supporting real-time usage tracking, location segmentation, device attributes, and predictive analytics, MIKROS stands out as a comprehensive analytics powerhouse.

Scoping Out the Project

The client’s vision was to build an analytics ecosystem that would:

  • Provide game developers with a powerful Unity SDK for easy integration.
  • Deliver advanced analytics through a web-based dashboard.
  • Offer real-time tracking of user behaviors and market insights.
  • Enable predictive analytics for user engagement and spending patterns.
  • Support industry-wide data sharing for comparative analysis.

Facing Challenges Head-On

Data Diversity

Data Diversity

Building an ecosystem that efficiently identifies, processes, and analyzes diverse data sets from multiple sources for comprehensive insights and decision-making support.

Advanced Analytics

Advanced Analytics

Ensuring real-time and predictive analytics with high accuracy to provide actionable insights and enhance performance across various business operations and strategies.

SDK Integration

SDK Integration

Developing a lightweight, efficient Unity SDK with minimal setup requirements, offering seamless compatibility and easy integration for game developers and content creators.

Long-Term Scalability

Long-Term Scalability

Creating a flexible, future-proof system designed to evolve with industry needs, supporting increasing data volumes and advanced feature expansions over time.



Solution

A scalable SaaS platform combining real-time data tracking, predictive analytics, and industry benchmarking, enabling game developers to make strategic, data-driven decisions.

  • Monitors key performance indicators like retention, session length, and monetization in real time.
  • Applies predictive analytics to anticipate user behavior and optimize game design.
  • Benchmarks performance against similar titles and market standards for competitive insights.

Technologies

Unity

Unity

PHP

PHP

MySQL

MySQL

RESTful APIs

RESTful APIs

Key Features

Real-time User Behavior Analytics

Real-time User Behavior Analytics

Tracking and analyzing user behavior patterns in real-time to optimize engagement, retention, and monetization strategies for digital platforms and gaming applications.

Predictive Engagement Models

Predictive Engagement Models

Using data-driven models to forecast user engagement and spending behavior, enabling proactive decision-making and personalized marketing strategies.

Industry-Wide Benchmarking

Industry-Wide Benchmarking

Providing comparative analysis with industry data sets to identify performance gaps, set realistic goals, and drive competitive advantage in the market.

In-App Features Suite

In-App Features Suite

Offering out-of-the-box tools like chat, achievements, leaderboards, and in-app purchases to enhance user experience and drive monetization opportunities.

Result & Achievement

By leveraging data-driven optimization, game performance improved by 80%, while predictive analytics reduced product failure rates by 60%. Within the first year, over 100 game studios joined, benefiting from actionable insights that boosted developer retention by 75%.

Timeline

Our Team

2

Data
Scientists

1

UI/UX
Designer

1

Project
Manager

2

Unity
Developer

2

Backend
Developer

1

Quality Assurance
Engineer

Client Image

MIKROS

MIKROS has transformed how we approach game development. Its advanced analytics and real-time insights have empowered our team to make smarter, data-driven decisions. The platform’s ease of use and depth of information make it an invaluable tool for any game studio.