Augmented reality has taken its foundation with its first use case by the US Air force in the year 1992 and since then it has set a mark in its commercial exposure with the Game Pokemon go which has turned more than 10 million users interest in exploring the vastness of this technology. By 2022 the Indian AR market is expected to grow 5.9 Billion AR market. It is expected to reach 6218.23 million by 2020. There are about 300 million monthly users who generate content using AR apps
AR’s transformative possibilities aren’t just for Entertainment value it’s serious business now. With smartphones becoming one of the most significant media types through which consumers interact with brands and make purchase decisions, therefore, AR app development companies are giving its way to unique AR apps with use cases like never before for all industrial development issues.
Let’s Take a Low Down of the Use Cases of AR That Has Catered to Real-time Benefits
Marketing – With holistic options of brands it’s challenging to hold your brand identity among your audience for a long period of time therefore Online marketing plays a significant role in today’s business world. Static mediums are being innovated and brought to life through AR-enhanced catalogs, flyers, brochures, billboards, posters, packaging, t-shirts, print-ads, bus shelters, storefronts to include videos, 3D animations, extra info, targeted experiences and user engagement to reach your brand to the target audience.
Gaming – like we already discussed that Pokemon game has been a trendsetter in the field of AR gaming but lately gaming horizons are expanding constantly. The gaming market is expected to reach 284.9 $ 2023. The spectrum has expanded for all categories of 2D and 3D gaming. You can check out Go Gallop go it’s a challenging Augmented Reality (AR), horse riding experience. Here players nurture their horse from the beginning at Pony Club to Elite Competition.
Medical Training – The global augmented reality in healthcare market is expected to reach a revenue valuation of USD 1.32 billion by the end of 2023. This has been a prime use case of augmented reality. Medical institutes hospitals find it a tedious job to medically train students for various crucial surgeries, Anatomy due to the lack of resources, limited doctors and physicians in remote locations fail to meet up with the proper practical class. In that case, a 3D AR content setting will be a lucrative idea for the Medical team.
Retail Industry – Smart shopping is the preferred choice for shoppers as it saves both time and energy. AR has given rise to the smart virtual mirror which is a combination of RFID technology and augmented reality that acts as a virtual fitting room. Many outlets are using this display as an interactive mirror in their dressing or trail room. Users, as well as the retailers, are experiencing the flow of interest with many beneficial outcomes. Global Augmented Reality in Retail Industry is further estimated to grow at a CAGR of 45.7% from 2019 to reach USD 17.42 Billion by the year 2025.
Repair and Maintenance – This has been one of the massive industrial use cases. It’s tedious and dangerous to manually project out the technical and mechanical problems of industrial machines and complex medical equipment in that case maintenance staff are beginning to use AR headsets and glasses while they perform their jobs to provide them with useful information on the spot, suggest potential fixes, and point out potential trouble areas.
Designing and Modelling – Luxurious opulent designing and modelling of cars, interiors, monuments, and even designer wears there has always been a lack of trial and error prior to the final prototype. Now AR is helping professionals visualize their final products during the creative process with the Use of headsets enables architects, engineers, and design professionals.
They can step directly into their buildings and spaces to see how their designs might look and even make virtual on the spot changes of car designs etc.
Business Logistics – Logistics can be a very daunting process in business industry especially for e-commerce parcel hubs, warehouse of retail markets, packing and packaging industry as it involves warehousing, and route-optimization, in that case, implemented smart AR glasses in some of its warehouses, where lenses display to workers the shortest route within a warehouse to locate and pick a certain item that needs to be shipping is a smart option to the traditional methods.
Tourism Industry – This has been one of the refined users of AR. Traveling to a new place involves a lot of decision making and planning to be involved especially if your traveling with family that involves kids and seniors. Here AR facilitates the try and buy the package as your given prior demo of the challenges that you might face at the spot and how to deal with it. Also With AR, tourists can easily find valuable information by scanning their surroundings to get pinpoint props of free wifi, restaurant and accommodation tips, customer reviews, directions, transportation options, historical facts, interactive maps, customizable itineraries and more.
Education – The latest contribution to smart learning is AR. Use of interactive AR books that include animated 3D models, sound, and engaging actions. Its to reach $252 billion by 2020, growing at a 17% annual rate. Customizable printable AR worksheets, linked to the content of a specific lesson, for in-class usage, homework and study purposes. Enhancing field trip experiences with more information and interaction by visiting locations that have incorporated AR features. You can check out our Arihant water park equipment project its an educational application created using AR technology. The main purpose of this app is to educate kids by scanning some predefined images.
Military – The defense category involves a lot of risk and safety issues to be kept in mind during training here taking into consideration Military Instead of using expensive equipment like, single-use targets, bombs, ammunition, aircraft, and others, AR technology is being used to substitute these components during military training. AR is also utilized to enhance the vision and navigation of pilots and soldiers by providing target identification, obstacle avoidance, terrain information, more precision in aiming enemy location.
Conclusion – From eliminating errors to offering insights Augmented reality promises to present us more uses, unlike any other trending technological development. Here is a set of 10 major uses that AI showed light upon. If you’re into any of this respective industries and wish to develop an AR app to upgrade your level of business then-popular app development companies with a specialization in AR app development should be your call for the day.
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