All You Need to Know About Game Monetization and Publishing

Our earlier post ‘All You Need to Know about Game Development Ideas, Stages, and Costs’ was aimed to elevate your knowledge with useful facts and the latest statistics. Now, it is time to delve into the topic of game monetization and publishing.

If you have not yet read our previous post, just read it once as that will assist you in engaging with our present topic of discussion.

What is Mobile Game Monetization?

It refers to the tactics and strategies to generate revenue from gaming apps. Every game development company works on monetization to ensure maximum audience engagement. They usually think about game monetization options at the very beginning of the development stages.

Mobile Game Monetization Statistics

There are plenty of factors that will motivate you to monetize your mobile games. Let’s have a look below:

• Money spent by players on gaming will reach the figure of $138 billion by 2025 (Sensor Tower).
• User penetration will enhance by 28.5% in 2025 (Statista)
• The gamer population will surpass 3.3 billion by 2024 (Newzoo)
• The international market of VR gaming is projected to reach $53.44 billion by 2028 (Fortune Business Insights)
• Gaming revenue from the social casino segment is expected to reach $7.5 billion by 2026 (Liftoff).

How Do You Monetize a Game?

There are plenty of game monetization techniques. Let’s have a look at what will work outstandingly to grow your revenue-

In-Game Advertisement

It is an extremely popular mobile game monetization idea. Your game apps will be used to run various types of ads like-

• Playable ads
• Interstitial ads
• Rewarded ads
• Contextual ads
• Offerwall
• Native Banner ads

In-Game ads are emerging as a favorite option among many companies to promote their products and services to a large audience segment within a short duration.

Your audience will never feel bored due to frequent advertisements when you serve them with highly immersive and interactive games.

In-game ads have the potential to generate global revenue of about $14 billion in 2028 (Research Dive).

In-game Purchase

It is another game monetization model that will assist you to grow money very smoothly. Under this model, tempt your users to buy gaming assets like gold coins, power boosters, extra lives, etc. to overcome hurdles in subsequent levels very smoothly.

Your game quality has to be impressive as that will urge gamers to purchase from your apps to continue deriving the gaming pleasure.

The global market value of this monetization model is estimated to surpass $74.4 billion by 2025 (Statista).

Subscription

It is one of the successful gaming monetization trends that every mobile game development company utilizes to raise its revenue level.

You just have to urge gamers to pay a specific amount of money as a subscription fee to enjoy benefits like getting rid of advertisements, accessing advanced gaming features, upcoming game updates, and so on.

However, the success of this model will entirely depend on the quality of your gaming apps. When users are satisfied with the overall gaming experience they will hardly hesitate to pay money for the subscription.

The PC gaming subscription will witness massive global revenue generation of over $5 billion by 2025 (Juniper Research). Hence, it is the right time to utilize this monetization technique properly.

Mobile game subscriptions are usually categorized into segments like:

• Battle Pass Subscription
• VIP Subscription
• Remove Ads Subscription

Freemium

This monetization option also yields the desired result when the game quality is impressive. The concept of this model is quite simple. You just have to serve your players with high-quality free games with limited accessibility to new levels and advanced features. Then you have to attract them to pay a certain amount of money to unlock the new levels and to obtain extra features. This will help to grow your revenue by elevating the gaming pleasure of your target audience.

Premium

This monetization model imitates the conventional method where you sell the entire game to make money from customers. It works superbly to generate surplus profits within a very brief span. Users have to pay the entire amount to play your games.

This model is quite useful when you have already established the reputation of serving clients with immersive gaming solutions. It boosts the confidence of players due to which they are ready to pay the entire amount to buy your games to experience surplus amusement and excitement.

These are some of the monetization models that will help your money to grow quite consistently.

It will be worth consulting a reputed game development company. It will allow you to come across unique monetization techniques to witness surplus profit quite conveniently.

Can I Monetize Playing Games?

Oh! Yes

You also have the opportunity to earn money by playing games.

There are multiple options that will you help you to earn money when playing games. Now, let’s review some of these alternatives properly-

• Join online gaming competitions
• Publish gaming tutorials
• Assess game quality as a professional
• Offer Paid Live Streaming Service to grow audience
• Write game reviews and game news
• Sell in-game assets
• Run a Premium YouTube or Podcast Game Channel

These are some of the common options that will allow you to make money when playing games.

Popular Gaming Monetization Platforms

Are you seeking the ideal gaming monetization platform?

Surely, you may consider these alternatives to grow your money:

• Brain Battle
• VeryDice
• GameHag
• Skillz Gaming
• Blitz
• Mistplay
• Twitch
• Swagbucks
• GamerSaloon

You may also consult a recognized mobile game development company to come across more play-to-earn gaming platforms to boost your wealth.

Do I Need a Publisher for my Game?

Yes!

You do need a publisher when developing games.
The game publishing job is not confined to uploading your gaming apps to places like PlayStore or AppStore. It also involves activities like-

Distribution and Publicity

A game publisher assists to survey new markets and demographic segments. It also involves handling activities like advertisements, marketing, social media, and public relations tasks on your behalf. It will help your games to earn massive exposure within a short duration.

Monetization

The task involves improving the visibility of your gaming apps in PlayStore, IoS, and other platforms. It will help your gaming apps to earn the attention of gamers very conveniently.

App Store Optimization

Seeking assistance from a publisher will help you to scrutinize all gaming monetization models to choose the ideal one to make money.

Planning

A game publisher helps you to devise the right strategy to ensure the maximum reach of your gaming apps. The task also concentrates on exploring the scope of improving the quality of your gaming apps with time.

Localization

The task involves looking after the translation of your gaming app information into different languages to attract a diverse gamer population.

Porting

The task is to expand the reach of your gaming apps on platforms such as Android, Windows, IoS, etc. to boost your audience.

Funding

A game publisher will also bear the game development and maintenance cost on your behalf quite smoothly.

When investing in games, it is not just enough to hire dedicated game developer. You also have to look for a credible publisher to ensure massive distribution to earn the desired audience response.

What is the best platform to publish a game?

When publishing games, there are other platforms besides, Play Store and App Store that you can also consider:

• Game Jolt
• Itch.io
• Steam
• Kongregate
• Gog
• Amazon App Store
• Game House

All these platforms serve quite well. Hence, it restricts the chance to pinpoint a single platform that can be regarded as the best destination to publish games.

Red Apple Technologies – How Do We Help?

At Red Apple Technologies, we have been involved in serving industries with outstanding customization solutions for more than a decade. Our team of developers and designers has worked on trending technologies like Augmented Reality (AR), Virtual Reality (VR), the Internet of Things (IoT), etc. to transform your gaming ideas into a captivating reality. We guide you on every step whether choosing the gaming genre or type, conceptualizing a story, selecting characters, deploying the right technologies, determining the ideal monetization model, etc. We properly visualize all your gaming requirements to deliver the right outcome. Our team is always ready to walk the extra mile to serve you with outstanding results quite consistently.

Currently, we are also working on other technologies like blockchain, non-fungible tokens (NFTs), metaverse, and so on to serve industries quite innovatively. Our portfolio will help you to gain an idea about our game development proficiency. We have serve esteemed clients like L&T Construction, Byjus, Airtel, and so on with the best possible solutions. As well as we dedicatedly serve many startups and SMEs with the desired outcome quite impressively.

To know more, feel free to contact us.