Besides attracting more users, evolution in the online game industry has also tempted businesses to explore new opportunities over time. Displaying the global revenue size of $225.28 billion, investments in this segment are bound to grow with new-age technologies and innovative ideas. However, to ensure a competitive edge in this market, you have to seek guidance from a leading game development company in the USA.
As the population of active online gamers has exceeded the mark of over 3.32 billion, you have to find new alternatives to retain this rising user segment. To do that, it is not only enough to look for trending 100+ game ideas for Android and iOS. You also have to identify leading genres that will ensure your long-term success in the game industry. With this objective, we have created a list of useful gameplay genres that will help to grow your business and reputation in this popular sector. But to read the list, it will be useful for you to go through these useful facts to make the right decision.
Game Market Insights – Focusing on Some Top Picks
- Plenty of reasons why business establishments are keen to invest in the game development industry. Below, we have stated some of the notable factors that are influencing entrepreneurs to join this profitable segment.
- The average time spent by US adults in mobile gaming is 30 minutes every day (Pocket Gamer)
- Globally, people spend around 9.8 hours each week playing mobile games (Globe Newswire)
- In January 2025, Garena Free Fire has evolved as the most popular mobile game with over 37.1 million downloads (Sensor Tower)
- Revenue from mobile gaming stands at $92.6 billion. Whereas, in the console game segment, the figure is $56.1 billion, and in the desktop game industry, the revenue amount is $37.1 billion (Newzoo)
- 79 percent of mobile game apps utilize in-app purchases as a leading monetization model (Business of Apps).
- 70.1 percent of the global population prefers enjoying games on smartphones. Whereas, 23.7 percent of users like console gaming, and 35.8 percent of users like desktop gaming. (DataReportal)
Leading Game Genres in 2025 to Consider
Whether you are targeting Android or iOS devices, you have to track the best game genres to get the desired returns for your investment. In this section, we are providing you with the right alternatives to impress your target audience.
1. Action
Games of this genre usually come with fast-paced combat scenes and challenging missions that players need to accomplish and earn exciting rewards. By 2033, the market size of the game industry will reach the value of $30.12 billion with a Compound Annual Growth Rate (CAGR) of 8.5 percent from 2024-2033.
Popular Games
God of War Ragnarok, Devil’s Eyes, Elden Ring, and The Last Of Us Part II.
2. Shooter
As one of the exciting game genres, it allows you to deeply engage players with challenging tasks like shooting down enemies as a sniper, rescuing hostages, and so on, with high-quality visuals and sound effects. In the United States alone, 30 percent of the country’s population enjoys shooter games, and they fall within the age group of 20 to 30 years.
Popular Games
Call of Duty: Modern Warfare, Valorant, Counter-Strike: Global Offensive, and Overwatch 2.
3. Role-Playing
In this popular game genre, users are assigned to control specific game characters to execute an assigned task. However, to create an immersive RPG game, you should consult with an experienced game developer in the USA. This shall allow you to harness the potential of game engines like Unity in developing role-playing games.
Popular Games
Baldur’s Gate 3, Skyrim, Fallout 2, and Diablo.
4. Battle Royale
It is also one of the spectacular game genres that continuously reshape the gaming experience of players with real-time assignments like finding a lost treasure, protecting an island, and much more. Over time, these games are becoming more thrilling and visually appealing for players to engage deeply.
Popular Games
Apex Legends, Fortnite, PUBG, and Garena Free Fire.
5. Puzzle
Online games of this segment come with surprising and twisting gameplay levels where players are assigned tasks like finding a lost object, solving a mystery, decoding riddles, and so on. Right now, the global market size of the game industry is over $9.5 billion.
Popular Games
Homescapes, Gardenscapes, Candies Stripes, and Royal Match.
6. Simulation
In these types of games, players are exposed to realistic activities and roles like driving, farming, and others to gain surplus amusement and rewards. These games test their skills and intelligence to handle an assigned task. Presently, the game segment has a market size of over $21.45 billion. By 2033, it will reach the value of $46.42 billion.
Popular Games
The Sims 4, Animal Crossing: New Horizons, Barber Shop Simulator 3D, and Stardew Valley.
7. Racing
The most exciting game genre where teenagers comprise the active user base. Be it horse riding or car driving, these games offer a competitive feel to users that eventually motivates them to play wisely. At the moment, the global market value of this segment is $1.56 billion.
Popular Games
FEI Equestriad World Tour, Forza Horizon, Gran Turismo, and Wreckfest 2.
8. Sports
These types of games provide your users with a natural experience of playing cricket, soccer, baseball, golf, and so on in a realistic background. With the rising segment of players for such games, you can consider investing in these games to reap robust dividends.
Popular Games
Rocket League, FIFA Mobile, NBA Live, and MLB 9
9. Sandbox
What makes these games quite popular is the flexibility to create in-game items that tempt players to invest time and effort to do something innovative.
Popular Games
Roblox, Minecraft, Terraria, and No Man’s Sky.
10. Strategy
In these types of games, players need to showcase their intellect and critical thinking ability to accomplish challenging levels. At present, these games are also coming with narrative-driven storylines to ensure a deeper user engagement.
Popular Games
Crusader Kings III, Civilization VI, Warcraft III, and Stellaris
11. Horror
From spine-chilling environments to spooky creatures like zombies and vampires, these games are also becoming extremely popular with cutting-edge technologies.
Popular Games
Devil’s Eyes, Alien: Isolation, Until Dawn, and Outlast
12. Casino
Users have to showcase their strategic skills and experience in choosing and placing the right bets to earn attractive rewards. Presently, the global market value of this segment is above $8.50 billion. However, to shine with an impressive ROI in this industry, you should consult a leading casino game development company like Red Apple Technologies.
Popular Games
Book of Horus, Roulette Master, Poker, and Baccarat
13. Education
Games belonging to this genre are mainly developed to offer an amusing and impactful learning experience to children of distinct ages.
Popular Games
Baby Earth, Midnight Rescue!, Operation Neptune, and Math Blaster!
14. Casual
With a substantial user base, these games are notable for their short and replayable gameplay levels and simple features.
Popular Games
Merge City, Ragey Birds, Candy Crush, and Township
15. Board
It comes with games like carrom, ludo, pool, billiards, and others. These games are depicting an impressive quality in a changing technological landscape.
Popular Games
Patchwork, 7 Wonders Duel, Skyrise, and Radlands
16. Platformer
These are simple 2D games that come with gameplay features like running, jumping, climbing, etc., in a specific direction. When working on such games, you should deploy high-quality game development services.
Popular Games
Adventures of Natia, Sonic Mania, Hollow Knight, and Rayman Legends
17. Esports
These games are evolving as a spectacular platform for gamers across the globe to exhibit their gameplay skills and passions. Already popular in the UAE and the USA, these games are also gaining immense craze in other countries of the world.
Popular Games
League of Legends, Dota 2, Apex Legends, and StarCraft II.
18. Adventure
Games belonging to the exciting genre are packed with expeditions, treasure hunting, old legends, and much more to offer a satisfactory experience to players around the world.
Popular Games
Baldur’s Gate 3, Until Dawn, Red Dead Redemption, and Hogwarts Legacy
19. Card
Here, you have to choose the right cards wisely to stay ahead in the game. With the emergence of smartphones and tablets, these games are turning out to be more impactful.
Popular Games
Poker, Blackjack, Crap, and UNO.
20. Hybrid-Casual
An evolving genre that combines the simplicity of hyper-causal games and hardcore features of action-adventure games. To invest and earn profit in this segment, you should connect with a leading Android game development agency.
Popular Games
Last War: Survival, Hexa Sort, My Perfect Hotel, and Zen Word.
Red Apple Technologies- Your Best Game Development Partner
We not only develop games but also provide landmark solutions that allow you to smoothly execute your game projects of distinct complexities. Comprising over 13+ years of industry experience, we add value to your project idea with unique conceptualization and using high-end development tools like Unity, Unreal, Cocos-2D, HTML5, and others. When you share your project details, we help you with:
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Tailored Solutions
As a leading game app development company, we thoroughly evaluate the objectives of every game project. It enables our team to create the right roadmap to ensure a terrific outcome.
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On-time Delivery
We not only accomplish your pre-defined timeline but also retain the high-standard quality of work from conceptualization to the final delivery. For this reason, we use the agile development methodology to finish your work on the fixed timeline, maintaining the desired quality.
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Dedicated Hiring
Are you looking to hire game developer with huge experience? Well, you should seek our dedicated engagement model to choose the best development team of your choice within a reasonable budget.
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Performance Optimization
Our team also boosts the performance of your mobile and desktop games with on-demand support and maintenance solutions. It helps to raise the scalability and efficiency of your games to satisfy users of distinct tastes.
Final Thought
The arrival of Metaverse, Blockchain, Generative AI, and others has remarkably improved the quality of gaming with player-centric monetization models like play-to-earn and others. Hence, to retain your position in this competitive industry, seeking guidance from a leading game development agency like Red Apple Technologies will prove immensely beneficial.
To Have A Better Understanding On This Let us Answer The Following Questions
Which genres offer the best potential for cross-platform development?
Answer: You can invest in cross-platform solutions for game genres like Role-Playing, Platformer, Casual/Arcade, Casino, and others. However, to decide the best game engine for your game project, you should consult a recognized Android game development company.
What genres are dominating the console gaming market?
Answer: Game genres that are dominating the console gaming market include First-Person Shooters, Survival Horror, Racing, Sports, and others. When working on a console-specific game, you should choose the best game developer for hire from a leading game development agency like Red Apple Technologies.
Which engines are commonly used for top genres like RPGs or Battle Royale in 2025?
Answer: To create games under genres like RPG and Battle Royale, using development tools like Unreal Engine, Unity, Godot, etc. will be very useful. Similarly, you also have the option to utilize other leading-edge game engines under the guidance of a leading game development company in Texas.
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