Startups across the globe are found to have an overwhelming amount of details to manage but limited funds. UX designs have come as last priorities for many entrepreneurs. In the current fast paced world, UX aspects are more of a necessity than a differentiating factor between a startup and an advanced enterprise. Startups who focus more on designs are found to have generated 32 percent more revenues compared to those who do not incorporate design elements to their brands. Considering this, companies soon will have at least one UX design professional so that the products and services can be made encompassing all the employees working towards meeting common business aims and objectives.
This post will primarily focus on the following aspects
- What is meant by user experience design
- What a UX designer does
- Why a UX designer is needed by a startup
- How to incorporate UX designs within your startups
- How will you find a UX designer for your team
- Salient features
The products and services which we use everyday are being shaped by UX designs. It can actually make or break your brand’s success and popularity by focusing on the look and feel factors for the customers. So you can hire a UX designer if you wish to come up with trend setting solutions and products to establish benchmarks. UX designs facilitate in making the interaction of the users immersive so that they carve for more. The elements of the UX design process enable in making the deliverables desirable so that the users can meet their aspirations purposefully after making the final purchase.
UX designs are applicable for websites, mobile apps, web apps, physical products and lots more. The main purpose of the UX design is to ensure a pleasant, relevant and seamless experience for the targeted users.
The main responsibility of the UX designers is to make technologies, products and services exclusive and intuitive for the targeted users worldwide. By combining market research the products and services are being humanised via design, strategy and development procedures. By incorporating customised UX designs, your brand can not only enhance the digital presence but can also meet the needs of the users in the best way possible. There are 5 main UX disciplines such as
Experience Strategy: Your business strategies should be developed in a comprehensive manner to serve the needs of both the customers and the company.
Interaction Design: How the users prefer to interact with a system has to be identified thoroughly. Then the elements are to be designed accordingly from animations to buttons fro making the end user experiences seamless and reciprocal.
User Research: The problems are to be identified and then the solutions need to be designed via thorough researchers about the prospective and existing customers along with performing usability testing.
Information Architecture: Here you have to organise the content and information in an accessible and a meaningful way.
UX writing/Content design: Developing easy to understand and suitable content to guide the users smoothly for communication.
Although UX designers are specialised resources, for startups you can hire them to perform diverse tasks related to creating impressive visuals and engaging content. This is because based on the nature and scope of the business along with the size of your company the tasks will vary.
So before hiring UX designers for your startup businesses you need to have a strong idea about the design concepts to know actually what you are getting into. By applying this concept, your UX designers will get the inspiration to conceptualize a solution and then improve their concept to present their work. Thus they can devise remedial solutions and products to solve the customers’ queries through a user friendly technique.
You need to hire a UX designer because a good user experience has become a necessity for both customers and business owners to stand out in the current competition. With impeccable UX designs creating events on a calendar or streaming music is damn fascinating. A stellar UX design can ensure customer satisfaction and loyalty along with strengthening your brand’s credibility. Companies which are design driven have been found to be more profitable as they can bring in 56 percent higher total returns as per reports by McKinsey.
Reports from Investopedia suggest that 90 percent of startups fail with 21.5 percent failing during their first year. Lack of funding, niche, research, marketing, partnership are some of the reasons for the failure. UX design services can be of immense value in this regard as it can improve the experiences for your customers in the best possible way via stunning images and artwork. This can not only save your time and money but at the same time can enable you to meet the business aims and objectives with convenience and efficiency.
If your companies are providing digital products, applications or softwares then definitely you need to have unique UX designs to stay ahead in terms of look and feel. For startups the designs may not be overwhelming but should be suitable enough to convey the purpose and meet the users’ perspectives. For this you can look for full timers, freelancers or even part timers.
Communication and collaboration are the two key responsibilities of the UX designers. As they deal with plenty of people across departments, it is very vital to identify your business process and how a UX designer can bring in the much needed innovation for the users/buyers.
So if you wish to ensure satisfaction and loyalty among your customers, make sure that you present your deliverables in a simple but through the most addictive techniques. This will help you to create trends and establish benchmarks in terms of the proposed features and functionalities.
How We at Red Apple Can Contribute Towards This
Being recognised as one of the top UX design companies in India we make sure that for your startup businesses you have the best presentation to increase attraction and improve retention level. Having worked in this industry for more than a decade we have served both domestic and global brands. Hence we can strike a balance between the two to offer you the most suitable solutions with respect to design and ideation. Based on the nature and scope of your business processes we facilitate you with personalised contents blended with creative brilliance for meeting the increasing demands with convenience.
So if you are looking for advanced techniques for creating a unique presence feel free to get in touch with your requirements. We have an expert team of designers who can seamlessly provide you with the appropriate solutions required to boost your brand value along with ensuring consistent growth and development prospects.
Conclusion: So what are your plans? Are you in search of a UX designer for your startup? Looking for innovative and dynamic designs for your products and services? From the above post you can have a brief idea about the significance of UX designs and how to implement it for making your business prominent and successful. Now as per your requirements you can consult us to avail the most exclusive solutions to gain recognition and stay ahead.