Backend as a Service
Backend as a service (BaaS) is also known as mobile backend as a service (MbaaS). Red Apple Technologies follows the BaaS model as it provides a way to the mobile and the web app developers so that they can link their applications to backend cloud storage and APIs. This linking is exposed by the backend applications along with providing functionalities like push notifications, user engagement and integration with social networking services. Red Apple Technologies uses application programming interfaces (APIs) and custom software development kits (SDKs) to provide these services. In cloud computing, BaaS is a recent development. Majority of the BaaS start ups came up during 2011 or later. Although this industry is in its nascent stage, the trends are indicative that the services are coming in the mainstream flow with the enterprises as the customers.